About
👋 Hello, I'm Sam, your UX Design Lead extraordinaire hailing from the vibrant city of NYC! 🗽 With a decade of immersive experience in the ever-evolving realm of user experience, I've mastered the art of crafting digital magic that captivates and delights users.
With a BFA in Communication Design, certifications in Scrum, Well-Being, and the Future of Work, and a passion for user advocacy, I have the skills and knowledge to craft digital magic that captivates and delights users.
I have experience managing teams of talented designers, analysts, and developers to conduct comprehensive UX audits and rigorous testing, driving iterative enhancements to existing designs. I also pioneered the establishment of several robust ecosystems, streamlined processes, and a unified design system fostering the seamless integration of UX principles and methodologies. My mission is to transform complex challenges into seamless, intuitive experiences that leave users saying, "Wow, that was easy!"
Projects
Password: RAC123
This case study details of the large-scale redesign and build of the Parks and Resorts website, a site owned by RAC (Royal Automobile Club) in Western Australia.
Mindmesh reinvents the personal and project workspace through an innovative interface that centralizes all actionables from notes, tasks and calendars, tightly knit with existing company tools (Slack, GMail, Calendar, Jira, Drive etc).
Soulcast is a digital collectible platform focused on collecting and customizing limited edition Metaverse objects from a curated group of 2D/3D artists and designers.
Side Projects
ScribbledbySam, is all the illustrative work that I create on the side as a hobby turned small business
Writing
Hitting unsubscribe from #girlboss culture.