Sam M'TAR
Product Marketer / Storyteller in Paris, He/Him
About
Driven marketing expert with experience in content and product marketing, my passion for creativity and emerging technologies fuels my ambition. My literary background, acquired through academic pursuits, has long inspired my dream of working in a creative space 💭
Enamored by storytelling, I've embraced marketing roles that celebrate this craft. I'm working on several projects, from iOS apps to website redesign 🧞♂️
You can find my different projects below👇
Feel free to reach out 😉
Side Projects
My first coding project, a simple board game using SwiftUI.
Reached Top #4 iPhone paid Board games!
An in-app-purchase allows users to generate game cards through the OpenAI's API.
I've built the app on XCode (Swift) and used Figma for the design.
My second coding project, another board game app.
Reached Top #64 iPhone free Board games!
I've built the app on XCode (Swift) and used Figma for the design.
I've built the app on XCode (Swift) and used Figma for the design. The app only relies on front-end, I'm using GPT's API.
I've built the app on XCode (Swift) and used Figma for the design. The app only relies on front-end, I'm using GPT's API.
Work Experience
Developed and executed targeted prospection campaigns, leveraging detailed persona and sector analysis to create compelling, data-driven Sales & Marketing strategies. Built communities on social media for an early-stage startup in Artificial Intelligence.
• Collaborate with 3 commercial teams comprising of 30 sales professionals, resulting in the development of a go-to-market strategy for opening new subsegments and driving new account opportunities by 20%.
• Create and adapt marketing content to the Business segments I work with (decks, testimonials, etc.) and increase adoption from the Sales by 30%.
• Develop a strong knowledge base on our Market to increase our penetration rate: economic trends, relevant insights, statistics, studies, competition.
• Collaborated closely with two dynamic sales teams, totaling approximately 20 sales professionals, to drive business growth and success. Played a key role in establishing an effective feedback loop between sales and product teams, fostering enhanced communication and collaboration.
• Actively participated in the development and execution of a comprehensive go-to-market strategy for the innovative product: Alan Mind.
• Contributed significantly to forging a strategic partnership with Olympique de Marseille, expanding brand visibility and market reach.
*Video made by Camille Mauduech (Motion Designer)
• Managed a team of 20 contributors and oversaw the publication of all articles on the company blog. Developed and maintained a weekly publishing schedule to ensure timely and consistent content delivery.
• Conducted recruitment sessions for blog contributors, including screening and phone interviews, to identify and onboard top talent.
• Conducted monthly interviews with investors and strategy consultants to provide unique insights and perspectives on industry trends. Authored diverse articles on corporate finance, providing valuable information and analysis to readers.
• Developed and executed targeted marketing campaigns using personalized content for each persona, sector, and company size, organizing newsletters and webinars on legal and HR topics.
• Improved overall client satisfaction by implementing customer feedback surveys.
• Collaborated with partners such as Alan, Swile, and Qonto to develop integrations and features that increased the value of PayFit's product and improved customer satisfaction.
Certifications
2020-596703942-16