About
Hello! I’m a product designer. I’m a firm believer that a great user experience doesn’t happen by accident. You have to know why people behave as they do — and design around their flaws and limitations.
I enjoy expanding and adapting my thoughts, skillset, and processes to the changing problems and needs in the world around us. I thrive in ambitious, proactive teams that value ethical product building and cultures that facilitate belonging. I enjoy crafting meaningful, accessible, and inclusive digital experiences
My interests include Paintings, Animals, Music, and Psychology.
Work Experience
- Designing the logistics registration module, and aligning requirements from product owners and stakeholders. Simplified processes and integrated new features in line with updated branding. Generated diverse shipment reports for various coastal regions, ensuring accurate data representation.
- Spearheaded the upgrade of modules for cross-platform consistency and mobile responsiveness, enhancing overall efficiency and user experience.
- Designed the interface for the Central Register on the D7® platform, which is a fully digital post-trade infrastructure for issuing electronic securities for financial institutions.
- Creating user interface screens and brainstorming design ideas for Infosys' NFT Marketplace, allowing users to buy, sell, or auction their NFT.
- Ideate and design the UX infrastructure, portfolio screens, and auction screens for Sing Fuels Invoice Marketplace, focusing on user needs, intuitive interfaces, seamless collaboration, and easy financing tracking.
- Assisting customers to optimise the AI tools to personalise their products and generating multiple viable options for the end-user.
- Analysing the deliverables while keeping track of all the API calls to monitor the performance, especially for customer bases like Tata-Cliq, Kapiva, Peromart, 6th Street, Pernia, and Meli, Diesel.
- Analysing the reasons for the Failure of an individual product or widget and helping the team to rectify it.
- Designing the Subscription Boxes, Style Quiz.
- Helping developers optimise the tool for a better widget placement.
- Training the Cataloging and Calm tool to derive the target results for widgets like Complementory, Complete the look, Text search and Similar products.
Side Projects
Revolutionising E-Commerce: Empowering Sellers and Reducing High RTO Rates — A Product Design Case Study
As the founder of Doodlegrl, a socially conscious apparel brand, leveraged illustration skills to design socially conscious apparel addressing vital social issues, stigmas, and trends for Doodlegrl, attracting business orders and fostering a loyal customer base.
