Sr. Product Designer

On Anxious People

Product Design Fellowship

Sahabat Jiva App

Cityflo App

- Audited website and revamped focus on primary products- tea and coffee. Benchmarked with the competition, designed wireframes, developed visual mockups, and conducted usability testing
- Redefined brand guidelines, colour palette, iconography, and visual imagery to appeal to TG (urban, aspirational F&B consumers). Developed web pages master templates for market-specific customizations (India, US, UK) and ensured responsive designs for mobile
- Designed retail-ready packaging from scratch, for 6 core product offerings including 
international markets incorporating sociocultural context and bilingual packaging needs
- Spearheaded design of the brand’s creatives from ideation to execution
- Introduced newer best practices in packaging, to convey the premium imagery of and improve shelf throw. Implemented intuitive and easy-to-manufacture secondary packaging designs

Visual Designer

Crafting accessible interactions and experiences at Cityflo, a premium bus commute company for professionals in Mumbai.

Product Designer

Jiva is building an ecosystem dedicated to improving the lives of farmers by providing access to the best possible advice, products, and trade services.

Sai

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