About
Passionate UI/UX designer with 5+ years of experience in advertising and branding. Proficient in Adobe Creative Cloud Suites, XD, Figma, and Sketch. Dedicated to crafting engaging user experiences and optimising conversions.
Ready to bring creativity and expertise to your team!
Speaking
The talk session is about scoring a UI/UX interview and impressing the hiring manager in a positive way.
Saiful, an experienced UI/UX Designer, will share his tips on how to do well in a design interview based on his experience as a job seeker and a hiring team member at Stampede Design. He will discuss how to create meaningful experiences through design and provide insights on how to make the interview process less daunting.
The talk session aims to help individuals prepare for their next design interview and succeed in their careers.
Features
The author's article features Saiful as a crucial figure in their design education. Saiful led the UI 101 Class during the author's first month on the team, providing valuable insights into the UI design process.
This class was part of a series of Tacticals where team members shared their knowledge and experiences on various design skills and topics. Saiful's leadership of the class helped establish a framework for design learning and growth within the team.
The author highlights Saiful's contribution as integral to their design education and development as a designer.
The author's article features Saiful Hamdan as a UI/UX Designer who was sent, along with two Front End Developers, to handle the Langkawi Regatta International Regatta (RLIR) event.
The Senior FED, Iwan Hakim, is the team lead and has valuable knowledge from working on many Langkawi regattas, and he manages the workload and delegates tasks to the team members.
Saiful's role as a designer is to process images passed on from RLIR's photographer. The Front End Developers are assigned to update the event site with daily results, highlights, videos, photo galleries, and email newsletters.
The team sits in the media room with good and stable internet access for updates. Saiful's role is essential in handling the event and ensuring the website looks visually appealing.
Work Experience
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Developed and championed a comprehensive design system for products and projects, ensuring consistency and coherence in digital branding.
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Advocated for the Design System organisation-wide, emphasising its role in enhancing user satisfaction and streamlining processes.
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Collaborated with UX, Product, and cross-functional teams to align strategies with business goals and drive innovation.
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Initiated and facilitated cross-functional design workshops to generate innovative solutions to complex design challenges, fostering collaboration and creativity within the team.
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Actively participated in user research activities, including user interviews and usability testing, to gather insights and validate design decisions, resulting in a more user-centric product experience.
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Designed user journeys across platforms, developed UI mock-ups, and resolved UX issues to improve user satisfaction and retention.
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Led the development of pattern libraries, mentored designers, and directed educational programmes to foster growth and innovation.
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Presented design concepts to internal teams and clients, effectively communicating rationale and garnering buy-in.
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Produced and managed a high volume of digital assets, modifying materials as per guidelines and ensuring alignment with company brand standards.
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Customised and exported promotional assets using predefined templates, also creating new sets for team-wide adoption.
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Resized and adapted product artwork into various formats to meet publishing needs.
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Directed the design development of a mobile trivia game for the Indonesian market, overseeing the process from conception to launch.
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Collaborated with the client servicing team to generate innovative creative concepts for advertising, marketing collaterals, videos, social media, and web development.
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Designed and produced art and copy layouts for diverse visual communication media, such as collateral, branding, identity, packaging, retail scape, and large format graphics.
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Created a new trademark for Skinny Fat Kids by revamping their logo, showcasing a keen eye for design and brand identity.
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Led the creation of visual identities for various companies and brands, developing brand positioning, promotions, and marketing activation strategies.
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Produced innovative advertising and marketing material across various media, including catalogues, menus, business cards, flyers, posters, t-shirts, and product packaging, ensuring maximum brand awareness among the target audience and market.
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Conceptualised the design of logos, brand identities, animations, videos, websites, and social media channels to promote product brands, showcasing a range of skills in the digital space.
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Utilised layout and aesthetic design concepts to create designs, concepts, and sample layouts.
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Produced illustrations and rough sketches of material, collaborating with clients to ensure their vision was captured and making necessary changes to meet their needs.
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Designed graphics and layouts for products, logos, and websites that reflected the company's brand styles, showcasing an ability to work within established brand guidelines.
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Produced web graphics, marketing collateral, and digital designs using Photoshop and Illustrator, showcasing a strong understanding of the tool and its capabilities.
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Managed a list of creative projects from beginning to end, supporting the Lead Designer with all creative tasks and updating product information as necessary.
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Worked on assigned individual projects, collaborating with colleagues during concept development when needed.
Education
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The Diploma in Digital Graphic Design program at UNiSEL is designed to equip graduates with a diverse range of knowledge, technical expertise, and entrepreneurial skills in art and design to contribute effectively to the creative industry.
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The program aims to cultivate a strong sense of professionalism, ethics, leadership, and teamwork among students from diverse cultural backgrounds.
Certifications
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The 'Becoming a Digital Product Designer' boot camp, spanning two days, is designed for graphic designers seeking to transition into Digital Product Design or for Junior Digital Product Designers already part of product development teams.
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Participants will delve into the roles of a product designer, apply design thinking methodologies, and learn effective collaboration with clients and developers. This event aims to up-skill attendees and provide access to the thriving digital talents community.
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The 'Design Sprint Application' workshop is a comprehensive 2-day boot camp offering participants insights into implementing the Design Sprint methodology within their organisation's digital product development process.
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Through this workshop, participants gain the knowledge and skills necessary to identify and address critical issues efficiently. Facilitated by industry experts, attendees learn the Design Sprint process, facilitation techniques, and strategies for identifying and prioritising key features and functionalities in digital products.
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This intensive, hands-on learning experience is ideal for individuals seeking to enhance their digital product development process with Design Sprint methodology.