Projects
An exploration into building a brand new color palette for the design system.
Work Experience
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Increased loan volume by 100% while maintaining the same team size and processing time by reimagining the Borrower Application and Portal using medium-fidelity screens and high-fidelity prototypes, leveraging AI technology to create efficient processes. Partnered with Engineering and Marketing to streamline the loan application process, improving efficiency, delivering on brand promises and borrower conversion rates.
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Accelerated design and development efficiency by creating Kinetic 2.0, a modernized design system that improved accessibility, enhanced documentation, and fostered collaboration with engineering. By standardizing components and workflows, Kinetic 2.0 reduced design inconsistencies and saved teams significant time, allowing them to focus on innovation rather than repetitive design tasks.
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Improved mortgage workflows for usability and accessibility by using Kinetic to update Octane, Cardinal’s proprietary mortgage tool. Optimized navigation, refined interactions, and enhanced accessibility to ensure a seamless experience for loan officers saving hours of time daily. Partnered with engineering to implement WCAG-compliant designs, reducing friction in loan processing and improving overall efficiency.
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Led competitive analysis and market research to benchmark Cardinal’s mortgage technology against competitors, identifying gaps and opportunities in retail, consumer direct, and wholesale lending. Findings informed key product decisions, strengthening Cardinal’s market positioning and enhancing borrower and lender experiences.
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Conducted borrower and stakeholder interviews to gather firsthand insights on user needs, pain points, and expectations. Synthesized findings into clear recommendations, shaping product strategy and ensuring design decisions aligned with business goals.
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Developed a structured design roadmap outlining key milestones for the next 3, 6, and 12 months. Prioritized initiatives based on business impact, user research, and cross-functional collaboration, ensuring design efforts remained strategic and aligned with company goals.
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Saved designers 10% of their time by leading the creation of a design system, which included determining priority, conducting best practice research, and collaborating with each different product and development team for a SaaS company with three business units and eleven distinct product offerings.
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Led comprehensive website redesign in Figma, aligning with new branding and improving UX to boost customer onboarding/retention; collaborated with the marketing team and implemented in Webflow, resulting in 25% increase in signups and 15% higher retention within three months.
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Built a refreshed color palette that aligns closely with the company's new brand identity and is accessible to all users per WCAG accessibility standards by following the principles of color theory, learning about Perpetually Uniform Color, and working in LCH and OKLCH color spaces.
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Designed a dashboard page for clients to view relevant information quickly, access critical data, update permissions, and request demos for any or all eleven Stagwell Marketing Cloud product offerings.
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Collaborated closely with branding, product heads, and developers to create a style guide for any future or existing partners to follow. Designed conceptual product illustrations correctly representing the current and future SMC products, updated the SMC logo, and applied new spacing rules while aligning with the new brand identity.
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Doubled weekly app engagement and increased monthly user retention by 50% for a SaaS company by collaborating on design initiatives for new features, concepts, and functionality.
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Identified and designed a feature to help product managers quickly and easily collate notes in meetings within their calendar through leveraging market and user research, prototyping, and collaborating with product partners.
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Saved the product team 10 hours each week by designing, testing, and shipping an onboarding flow and added key components to the design system to streamline adding users to the beta app.
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Designed mid-fidelity wireframes with information architecture, user segmentation, project management, and business metrics in mind. Designed prototypes using Figma, Sketch, Miro, and Figjam in an Agile work environment.
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Created production-ready deliverables built within the existing design system. Worked closely with engineers to conduct usability studies and QA testing and led the design handoff
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Led discovery efforts by designing research studies, such as concept tests, usability tests, and desirability tests, to understand the target customers' pain points and behaviors. Led a quality assurance test in close collaboration with the dev team to ensure the existing web application was built to the tested design specifications.
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Conducted UX research methods to gain a deep understanding of developer pain points to help them navigate the Saas database. Designed user flows that simplify and distill down complex actions into usable interfaces.
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Performed user segmentation and recruited users by building a clear content strategy in collaboration with a UX copywriter. Leveraged Facebook ads and analytics to collect insights and conducted A/B testing for various campaigns.
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Led user interviews with developers to analyze and synthesize continuous discovery research for qualitative and quantitative outcomes to help determine and prioritize new features.
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Collaborated with product managers, researchers, and key stakeholders to create design roadmaps. Utilized Figma, Miro, Canva, and Adobe Illustrator.
Education
An 8 week deep dive into Web 3. A vast network of women learning and building on the blockchain.