As the Lead Designer for the NAVIDOM project, my role involved end-to-end design, from in-depth market analysis to validation of the design post-launch. This project was a comprehensive digital solution aimed to facilitate users' journey of property search and acquisition.
The process started with extensive research, including competitive analysis and first-hand user observations during property searches. These activities provided a deep understanding of user needs and pain points, which drove our design decisions.
I then led the ideation phase, creating a user-friendly and efficient design through sketches and wireframes. This design underwent a series of refinements based on user feedback gathered during the interactive prototyping stage.
Working closely with a UI Designer, we focused on visual design, creating an aesthetically pleasing and intuitive interface across native apps and responsive web versions. We used high-fidelity wireframes to ensure a seamless blend of functionality and visual appeal.
Once the product was launched, we collected user feedback and analyzed user interactions to suggest future enhancements. Throughout this entire process, I collaborated with the development team to ensure high-quality UX and visual design.
The NAVIDOM project for ING Bank Slaski was a prime example of how in-depth user research, collaborative design, and iterative testing can result in a product that effectively meets user needs and business objectives.