About
I'm currently @PSECU: building digital products across our web & mobile applications for over 550K+ members.
Work Experience
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Defining user experience for PSECU’s digital banking products, serving over 550,000 members, by building innovative user flows, and interactive prototypes, identifying edge cases, and crafting detailed Ul for our iOS, Android, and web applications.
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Partner with product managers, developers, and stakeholders on projects from ideation to launch and beyond, crafting a product roadmap that ensures team alignment with quarterly milestones and successful product releases.
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Leading the design, documentation, and management of PSECU’s design system for our web and mobile applications, ensuring accessibility and alignment with PSECU’s digital-first banking model.
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Conduct user testing in collaboration with VOC teams to ensure product features meet user needs and deliver a positive user experience that is aligned with PSECU’s digital-first banking model.
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Maintained and extended user functionality for a large-scale learning management platform while designing complex UI components for our platform.
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Worked with multidisciplinary teams in an agile environment to design prototypes, build, test, and release new product features, designing within technical constraints.
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Created documentation for interactive guidelines for better engineering handoffs.
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Partnered with experienced owners to prioritize MVP product features to build backlogs and feature roadmaps.
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Worked on websites, and brand strategies for our client partners looking to revamp their digital presence while attracting new customer business.
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Led the brand direction on 387 newly refreshed product labels for various tool lines.
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Collaborated on a 20+ screen responsive application for our internal sales team to further aid their sales initiatives.
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Partnered with marketing to assist with user interviews - analyzing qualitative research findings to create concrete actionable results for product engineering teams to better understand customer pain points.
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Produced new corporate brand assets, style guides, corporate catalogs, and In-StorePOP for product merchandise.
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Produced digital display creatives, email campaigns, one-page websites, and curated print advertisements sent to over 80,000+ customers in our global network.
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Packaged various digital web assets for development to convert designs into browser-compatible compliant code.
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Supported the internal marketing team with In-House organic lead generation strategies on market research and competitor analysis.
Education
12-week outline course with issued certificates in Web Development HTML / CSS
Bachelor of Fine Arts in Graphic Design & Concentrated Design Studies
Associate degree in Graphic Design