"Zexy Enmusubi" operates two services: a marriage dating app and a marriage agency service. And the app is designed for those seeking serious relationships and genuine connections.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2F9iBBF8TT0CbkhkfgkGsB%2Ff2070631-de74-47e2-929d-f41e1d35791f.png?alt=media&token=0ae1d1c4-d339-41c7-827b-40e14e96d8cf","id":"f2070631-de74-47e2-929d-f41e1d35791f","width":2208,"height":1242,"filename":"説明.png","type":"image/png","caption":"","border":false}]}
```

## **Redesign Concept**

### **Background**

Our strategy involves pivoting towards the sector focused on **fostering serious relationships** by integrating two services. This necessitated rebranding and the development of innovative feature concepts to achieve differentiation.

We recognized significant disparities in both the visual design and user experience of our product. Consequently, our foremost focus has been on amplifying the user experience to not only increase our conversion rate but also fulfill the user's ultimate goal - **finding the perfect match.**

### **My Role**

As a Design Director, my responsibilities included:

**Brand Development:**

* **Workshop:** Leading workshops to gather input and align the team's perspectives on the vision and mission during the early stages.

* **Value Definition:** Categorizing Functional and Emotional Values from Qualitative Researc

* **Design Concept:** Formulating design concepts and strategies.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fzexy-enmusubi%2Fb31922d6-95ff-458a-93a4-684976e9a678.png?alt=media&token=33fb953c-af79-4ec9-b273-dcf1cd32bbc7","id":"b31922d6-95ff-458a-93a4-684976e9a678","width":1920,"height":1080,"filename":"ビジュアルキーワード.png","type":"image/png","caption":"Visual Keywords","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fzexy-enmusubi%2Fbf40eadc-507e-4a17-881d-795e460bd189.png?alt=media&token=766cba68-e7d7-490e-bd94-18c29a8b04df","id":"bf40eadc-507e-4a17-881d-795e460bd189","width":1920,"height":1080,"filename":"ムードボード - Brand&UI Part.png","type":"image/png","caption":"Moodboard","border":false}]}
```

**Product Design:**

* **Research:** Analyzing Current UI Challenges through Team Heuristic Evaluation

* **IA:** Exploring New Information Architecture for Facilitating Meaningful Connections

* **UI:** Translating Design Concepts into a Fresh UI

Through collaborative efforts with PMs and copywriter, I played a pivotal role in shaping the direction of projects and ensuring their successful execution.

### **Outcome - New UX/UI**

I crafted design concepts that outlined our intended direction.

* **Contents of Match Profiles:** Evolving from Objective Criteria(ex: salary) to Emphasis on Personality Traits(ex: videos, lifestyles and values)

* **UX for Match Profile Exploration:** Progressing from List-Comparison Format to Individual-Centric Approach

* **Better Visual design**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2F9iBBF8TT0CbkhkfgkGsB%2Fc57068e2-85c9-4a8b-b3f8-15ea177c24ec.png?alt=media&token=8e89479b-e269-47a1-9e59-2e4dbde6a2c9","id":"c57068e2-85c9-4a8b-b3f8-15ea177c24ec","width":2208,"height":1242,"filename":"oldUI.png","type":"image/png","caption":"Current design","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2F9iBBF8TT0CbkhkfgkGsB%2Fda81167b-75f6-4b5f-ac69-c092da691ef0.png?alt=media&token=66b89317-ccb3-47a6-9bf7-b23bf67d17d5","id":"da81167b-75f6-4b5f-ac69-c092da691ef0","width":2208,"height":1242,"filename":"newUI.png","type":"image/png","caption":"Redesign Concept","border":false}]}
```

> [This article](https://blog.recruit-productdesign.jp/n/n5c19021a05a2) provides a detailed breakdown of the process in Japanese.

## **Some Enhancement Projects**

### **① Recommend potential matches UX After Onboarding flow**

**Goal:**

Enhanced user engagement after onboarding through a more focused and intuitive way.

**Point:**

* Hifi-Prototype Swipe UI  ([you can try in here](https://cloud.protopie.io/p/043294b0b1))

* Onboarding Animation in Lottie

**Results:**

Enhanced User Engagement: Achieved an 8% Increase in Likes, 4% Boost in Matches, and 1% Rise in Premium Memberships.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2F9iBBF8TT0CbkhkfgkGsB%2Ff4eb5843-0bb8-49fc-9066-0816557e22af.jpg?alt=media&token=459a2d83-3e30-4ebc-ab7d-3c1c8ae1af1f","id":"f4eb5843-0bb8-49fc-9066-0816557e22af","width":2208,"height":1242,"filename":"googleplay2.jpg","type":"image/jpeg","caption":"Some Recommend Swipe UI","border":false}]}
```

### **②Marriage Agency's Appointment flow in dating app**

**Goal:**

We aim to bolster customer acquisition for the Marriage Agency to enhance overall Lifetime Value (LTV) from a business perspective.

**Point:**

* Deepening Insights into Operational Logic and Real-world Dynamics of the Marriage Agency.

**Results:**

Achieved a 10% Increase in Reservation Rate.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2F9iBBF8TT0CbkhkfgkGsB%2F4fb4fd15-a630-4d59-b26a-90c957dc869c.png?alt=media&token=4a8686ea-5f0a-4f00-b62f-961f7def4776","id":"4fb4fd15-a630-4d59-b26a-90c957dc869c","width":2208,"height":1242,"filename":"appointment.png","type":"image/png","caption":"Some Appointment flow UI ","border":false}]}
```

Zexy Enmusubi redesign & Enhancements

Untitled

## **Overview**

Super Museum serves as a comprehensive museum information platform, featuring 332 exhibition halls and over 240,000 collections.

> Duration: May 2019 - Aug 2019
>
> Role: UI Designer
>
> Client: Beijing Yiquan Technology Co., Ltd.

### **Key Functions:**

1. Museum exhibition details

2. AI recognition for cultural relics, calligraphy, and painting, as well as seals

3. Access to professional instructors' explanations

## **Problems**

Super Museum (超级博物馆) aimed to enhance its branding, visual aesthetics, and user experience through a redesign.

### **Redesign of Application**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2Fb2f63ad0-5db3-4c6d-9a88-d702fac41b3a.jpg?alt=media&token=259a4dd8-0215-439b-98d4-7a5d4a168685","id":"b2f63ad0-5db3-4c6d-9a88-d702fac41b3a","width":1920,"height":1080,"filename":"超级博物馆_English.010.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2Fb71fdf9f-2d1c-4ca4-88af-a8cc853fab28.jpg?alt=media&token=46d6765a-1a2f-4bae-831a-687a4d01848d","id":"b71fdf9f-2d1c-4ca4-88af-a8cc853fab28","width":1920,"height":1080,"filename":"超级博物馆_English.011.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2F1f820ff1-147d-42f1-9a99-59572270cb58.jpg?alt=media&token=a8fe67e0-e2c1-47f9-83b8-cdeed24fbc67","id":"1f820ff1-147d-42f1-9a99-59572270cb58","width":1920,"height":1080,"filename":"超级博物馆_English.012.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

## **Guideline**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2Fe0e736fe-25bd-4775-b3f9-8ca85fc16a79.jpg?alt=media&token=34dd87f6-a88a-4967-9d83-3fce1d2973a7","id":"e0e736fe-25bd-4775-b3f9-8ca85fc16a79","width":1920,"height":1080,"filename":"超级博物馆_English.004.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2F096a5f05-fd5f-42a2-bdf7-fd7c905a5a83.jpg?alt=media&token=5b52fd11-602b-42a5-8bbd-9b05216b9d61","id":"096a5f05-fd5f-42a2-bdf7-fd7c905a5a83","width":1920,"height":1080,"filename":"超级博物馆_English.006.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2Fac0c4530-bd0e-46e3-9136-e58e570bef81.jpg?alt=media&token=1aa527ff-cef0-4a31-9efc-6b23121bdd9e","id":"ac0c4530-bd0e-46e3-9136-e58e570bef81","width":1920,"height":1080,"filename":"超级博物馆_English.014.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2FMkoDs10zIpZFJAU7hPOB%2F65468996-f780-4803-94d6-dd58f4b99860.jpg?alt=media&token=79659dd8-d993-452e-9e4b-8760df31d736","id":"65468996-f780-4803-94d6-dd58f4b99860","width":1920,"height":1080,"filename":"超级博物馆_English.015.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Super Museum

## **Overview**

At Sogou EDC, I contributed to optimizing [QQ Pinyin](http://qq.pinyin.cn/), a Chinese input method for PC and Android devices. Collaborated with product, engineering, and design teams to enhance visual and user experience, focusing on QQ PINYIN PC V5.1 and Android V5.3.0 revisions.

> July - October 2015  |  Sogou EDC Internship\
> Designer: Liang Yicheng\
> Product Manager: Li Xiang

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fqq-pinyin%2F7b6c924d-c109-47e8-9b89-85eff11bbbf4.png?alt=media&token=d31590f7-9d49-4315-a47f-684777025b9a","id":"7b6c924d-c109-47e8-9b89-85eff11bbbf4","width":1025,"height":260,"filename":"QQPinyin_logo.png","type":"image/png","caption":"","border":false}]}
```

## **Project ①: QQ PINYIN PC V5.1**

### **Introduction**

The design of the old PC version of QQ PINYIN has become outdated, failing to convey the brand image effectively. Our goal is to enhance it while preserving the "classic," "simple," and "focus on type" qualities that users appreciate.

### **Goal**

Revamp the brand image, enhance sensory experience, and improve typing efficiency through design updates.

### **Challenges**

* **Design Style:** Outdated elements like the default status bar and input box need a fresh look to align with modern aesthetics.

* **Visual Consistency:** Inconsistencies, such as the secondary menu and right-click menu, not matching the default Windows style.

* **New Onboarding flow:** Lack of a setup wizard for new users.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fi9pGpmiWDGtHSdV7H4jS%2F0d7448b3-1eeb-4b3e-9d3f-70eb9756c126.png?alt=media&token=0ef3bcf5-88a5-466d-bb83-4a8d958e6961","id":"0d7448b3-1eeb-4b3e-9d3f-70eb9756c126","width":1025,"height":493,"filename":"QQPinyin_PC_Problem.png","type":"image/png","caption":"Problems","border":false}]}
```

### **Visual and experience improment**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fi9pGpmiWDGtHSdV7H4jS%2F0a48ff27-382e-48ea-8b91-bbbc16f3a52d.png?alt=media&token=f37b7bff-64b6-494a-9702-1e6a721568ca","id":"0a48ff27-382e-48ea-8b91-bbbc16f3a52d","width":2500,"height":845,"filename":"qqpinyinpc-53x.png","type":"image/png","caption":"","border":false}]}
```

## **Project 2: QQ PINYIN for Android V 5.3.0 |  Personalization**

### **Introduction**

This update primarily emphasizes visual personalization. We've employed features like the "**keyboard store**," "**custom wallpaper keyboard**," and "**custom color keyboard**" to allow users to personalize without disrupting the original design style.

### **Purpose**

Address the challenge of enabling users to find or create their preferred skins while maintaining a seamless user experience and consistent design style.

### **Custom Color Keyboard**

**Design execution strategy**

How can we ensure the user-selected color matches the system's color scheme?

1. Utilize user-defined reverse color settings effectively.

2. Adjust brightness or transparency as needed.

3. Extend color adaptation to the option pane beyond just the keyboard.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fqq-pinyin%2Feb0d10d9-c553-4755-9b40-21bbf2837434.png?alt=media&token=e722b28a-6e2d-439b-8614-e6b9533eee95","id":"eb0d10d9-c553-4755-9b40-21bbf2837434","width":803,"height":674,"filename":"QQPinyin_androod.png","type":"image/png","caption":"","border":false}]}
```

## **Visual and experience improment**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2F6lf7jDhQG5VGo03oMDCswvnGK2p1%2Fi9pGpmiWDGtHSdV7H4jS%2Fce0340ba-e4ce-4422-8bb2-b03e9a02c638.png?alt=media&token=9cb59f2d-ee31-4a53-9273-599a54e0136a","id":"ce0340ba-e4ce-4422-8bb2-b03e9a02c638","width":2500,"height":1752,"filename":"qqpinyinlogo-93x.png","type":"image/png","caption":"","border":false}]}
```