Direct Report + Reference:

Julian Pickard-Garcia
Managing Director, Google Creative Lab
jpickardgarcia@google.com

Roles + Responsibilities:

• Led Google’s Creative Lab AI experiment team, working with executives to shape transformation strategies around AI-driven products and digital innovation.

• Presented and collaborated with senior leadership, driving alignment between creative concepts and overarching business strategies, ensuring the vision supported long-term corporate transformation goals.

• Structured problem-solving approaches to tackle complex AI-related challenges, blending creative and strategic thinking to conceptualize new products and solutions.

• Worked cross-functionally to align creative direction with business objectives, ensuring consistent and cohesive communication across internal and external stakeholders.

• Led creative and strategic workshops, fostering collaboration across internal teams and external partners.

Direct Report + Reference:

Kaave Pour
CEO, Co-founder and Head of SPACE10
kaave@space10.com

Roles + Responsibilities:

• Spearheaded R&D initiatives focused on AI, immersive media, and sustainable innovation, positioning IKEA as a brand leader in digital transformation and content creation.

• Keynote speaker and visionary leadership on the cross-section of technological innovation, creativity and design - from Copenhagen to London, Hollywood to Mexico City.

• Explored new tools, platforms, and media formats such as AR/VR, blockchain and AI-driven media, developing visionary concepts that shaped strategic decision making and investment.

• Developed and executed bold strategies that integrated cutting-edge technologies, fostering a culture of experimentation and collaboration across teams.

• Oversaw budget allocation, set OKR's and project managed multiple R&D initiatives.

• Fostered a collaborative team culture, ensuring that all team members were aligned and motivated, creating an environment that encouraged feedback and innovation.

Direct Report + Reference:

Morten Grubak
Global Executive Creative Director at VICE / VIRTUE
morten.grubak@vice.com

Roles + Responsibilities:

• Directed creative teams to develop cutting-edge digital, branding, and marketing campaigns for global clients, ensuring that creative outputs were aligned with brand strategy and business objectives.

• Proactively drove R&D focused projects, identifying opportunities to elevate and shape the future of the VICE Media brand through innovative and future-forward approach.

• Collaborated with external tech partners and startups to explore new tools and platforms, driving business growth through groundbreaking innovations.

• Worked directly with senior leadership at brands like IKEA and Converse, delivering strategic creative presentations and ensuring alignment with brand and business objectives.

• Directed cross-functional creative teams across markets, implementing best practices in communication and fostering an environment of collaboration and constructive feedback.

• Built a positive team spirit, mentoring junior team members and ensuring a collaborative, inclusive working environment across markets.

Direct Report + Reference:

Wayne Deakin
Global Creative Principal at Wolff Olins
wayne.deakin@wolffolins.com

Roles + Responsibilities:

• Developed cutting-edge digital transformation strategies for major clients like Nike, Amazon, and Starbucks, focusing on integrating emerging technologies like AI, automation, and immersive media into brand storytelling and content creation workflows.

• Ran internal R&D efforts, combining emerging technologies with strategic and creative thinking to drive growth and cultural impact.

• Played a key role in shaping digital-first campaigns, working closely with clients to translate their visions into innovative digital solutions that merged creativity with technology.

Direct Report + Reference:

Jordan Fisher
Creative Director at OddCommon

Clients:

Google, Rehab Agency

Roles + Responsibilities:

• Contributing unique and innovative designs to fast-paced design sprints with Google, delivering communication concepts and prototypes for new and emerging Google technologies.

Role: Strategy, Concept + Spatial Design Direction
Collaborators: Wang & Söderström

The advancement of AI tools is bringing new possibilities — and questions — to the design industry. In this exhibition of multiple collaborative projects, we investigate how AI might support us in designing a better future for people and the planet.

Role: Strategy, Concept + Design Identity Direction
Collaborators: Giga Design Studio, Tim Fu of Zaha Hadid Architects

Regenerative Futures is a competition that explored the potential of AI as a creative collaborator - challenging everyone to imagine future homes that are better for people and the planet.

From Architects and designers, to Baristas and artists from the landscapes of the U.S to the mountain ranges of Kyrgyzstan, the competition received over 250 entries from over 40 countries.

Role: Strategy, Concept + Spatial Design Direction
Collaborators: Spacon & X

Redesigned the ground floor of SPACE10 headquarters in Copenhagen to provide the community with a public space in which to work, research, draw, write, and connect with us and each other.

Window seating and communal tables are positioned among the library, featuring 100 essential books for creating a better everyday life for people and the planet — chosen by the SPACE10 team and global community.

Role: Strategy, Concept, Visual + Interaction Design Direction
Collaborators: WINT Design Lab, Zünc

Carbon Banks is an exploration into how the blockchain could build a more sustainable relationship with our furniture and save it from ending up in landfills prematurely.

Carbon Banks seeks to help us build more sustainable relationships with our physical belongings - to create an emotional bond that would encourage us to keep, repair, trade, and recycle our furniture.

Role: Concept, Narrative + Interaction Design Direction
Collaborators: Bakken & Bæk, oio, WINT Design Lab

How will tomorrow's technologies redefine the way we live at home? In collaboration with over 20 studios around the world, we developed a series of digital experiments resulting in an array of clever ideas, radical proposals and exciting prototypes - with each challenging the role of technology in the home.

Role: Concept + Spatial Design Direction
Collaborators: Rosie Lee

The Renew Labs Store by Converse is a virtual brand experience space that calls attention to the masses of consumer and marine plastic-based waste floating in the Pacific. Its mission is simple: close down as quickly as possible.

Role: Concept, Script + Art Direction
Collaborators: Hobby Films, Beatrice Peggard

Travelling back through time and taking inspiration from Flash Dance, this TV commercial for IKEA see's a dad giving not just his old IKEA bookshelf a second chance, but the mullet too.

Role: Strategy, Concept + Art Direction

From the drawing room of a castle in Yonkers, New York, we kicked off a new series Martell HOME LIVE—bringing together Big Freedia and several vogue dancers, Princess Nokia, Charlie XCX and more. Hosted by Killer Mike, the show captured the audacious and unapologetically unique attitude Martell has built its brand on.

Role: Strategy, Concept + Interaction Design Direction Collaborators: Julie Carpenter, Nis Nørgaard, Koalition, Pride

Q is a digital voice created for voice assistants that allows users to choose a genderless option. Q adds to a global discussion about who is designing gendered technology, and why those choices are made. It shapes a future where the inclusion of ideas, positions, and diverse representation is reflected across all humanlike technologies where voice plays a key role.

Role: Concept + Design Direction

Queen's Speech 7, Lady Leshurr's 7th instalment in her notable series, features — and was created by — a handpicked, all-female crew. It's a showcase of some of London's most fearless female creatives, and a celebration of the 35th anniversary of Nike's classic Air Force 1.

Role: Concept, Director + Editor

In collaboration with Nike for the launch of their exclusive Gold Bullet’s, we brought comedian Chabuddy G together with the cast from the U.K hit show - People Do Nothing.

Riffing off the classic infomercials of the late 90s / early 00’s , ‘Gold Rush’ brings catwalks, gold Nokia’s and cringeworthy fades to the feed.

Role: Strategy + Concept
Collaborators: Ben Silvertown

With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline.

We disguised a political message with something more eye-catching: goat gifs. Hacking Facebook, we built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on.

Role: Contributor with The Genderless Voice

Part exhibition, part festival, FUTURES presents nearly 32,000 square feet of new immersive site-specific art installations, interactives, working experiments, inventions, speculative designs, and “artifacts of the future,” as well as historic objects and discoveries from 23 of the Smithsonian’s museums, major initiatives, and research centers.

Role: Contributor with The Genderless Voice

An electrifying landscape of designs that respond to the future in surprising, ingenious, and occasionally unsettling ways. From daring flights of imagination to products already on the market, the works on view explore what lies ahead for the earth and its inhabitants—through the interplay of design, art, science, and technology.

Role: Contributor with The Genderless Voice

The most innovative designs across fashion, architecture, digital, transport, product and graphic design, as nominated by the public and design experts from around the world.

Carbon Banks - SPACE10

Genderless Voice - Pride

Genderless Voice - Pride

Genderless Voice - Pride

Genderless Voice - Pride

Genderless Voice - Pride

Genderless Voice - Pride

Genderless Voice - Pride

Genderless Voice - Pride

Gifgoat - AKQA

Gifgoat - AKQA