About
I am a digital designer based in Rotterdam with experience in delivering digital products and brands from start to finish. My skillset includes strategy, concept design, prototyping, stakeholder management, and co-creation workshops. I create compelling digital products from a user-centered perspective, and I work in Figma to create design systems and hand off to front-end teams. My specialty is designing clean, minimal, and user-friendly websites and applications, and I am passionate about problem-solving and delivering the best possible user experience. Together with Maarten Mieras, I run All This, a digital design studio.
Projects
After nearly ten years of growth, the Universiteit van Nederland (UvNL) sought to update its visual identity to reflect its mission of being "the university for everyone." Anyone can learn from leading Dutch scientists without paying tuition or taking tests.
The Universiteit van Nederland (UvNL) hired All This to redefine and redesign its new identity. To grasp what UvNL is all about, we examined 10 years' worth of variations in styles, concepts, and forms in close collaboration with the internal team and Studio Yoko.
We partnered with HIZKIA, a leader in art logistics, transport, and management, to redesign their website. Our extensive research, ideation, and design iterations resulted in a website that effectively informs and assists HIZKIA's users with their art-related challenges.
For over 2 years I helped Payter conceptualize, prototype, design and set up a design system with the developers for the my-payter platform that allows their clients to remotely operate payment terminals and get insights
Side Projects
I felt the need to share some fun activities parents could do with their kids during these weird times (COVID). So I turned it into a sideproject.
Concept & Design for the Los Bangeles online platform.
Interviewing awesome people in the creative industry.
At Kent & Claire we produce Premium Quality Themes for creative people. We focus on minimal, user centered, design and use of good typograhpy. We love to make smart and intuitive solutions that perfectly fit your creative content.
Our mission is to make the internet a better looking and better functioning place one theme at the time.
Speaking
We gave a talk about our studio's experience in UX design, visual design, and user research, and how we collaborate with clients to create impactful digital experiences. Aimed to inspire talent and share our knowledge.
Awards
As part of the team from Verve I was the lead User Experience designer on this project.
Work Experience
A design studio that helps companies and people grow, with relevant and user-friendly digital products and boundless enthusiasm.
Clients include: Universiteit van Nederland, Secrid, Hizkia, OneFit, ABN Amro, LeQuest, Payter, QuandaGo, Elho, Valcon, TNO
CKDT Designs beautiful interfaces for websites and mobile apps. With passion for minimal design, branding and technology we create high quality user friendly products.
Clients include: Gispen, Van Lanschot, APM Terminals, TMG, Telegraaf, HiiL, Symbid, Museumnacht Amsterdam (N8), Museum Rotterdam, Meltin'pot, Cake, Viewbook
I don't believe that there is such a thing as one-site-fits-all. That's why I joined forces with my fellow UX experts Maarten Mieras & Arnold van Iterson and founded Maatwerk. Tailor made digital products, with a customized approach for each project.
Clients include: Secrid, Literatuurmuseum, HiiL, DAS x, Rabobank, Housing Anywhere, PRIME sportsbusiness, Pineut likeur.
DC was a multidisciplinary design agency that specialised in identities for both print and online.
Rarecopy is a design studio with a passion for interaction.
Responsible for the design and creation of interactive flash component.
Clients include: Altrecht, Amvest, Delta, ESA, HBD/ Markt, Imtech, KPGM Meijburg & Co, PGGM.
N-store is a leading company in Narrowcasting & Interactive Kiosks. As a designer for N-store i did the following work: Designing and developing interfaces for interactive touch-screen applications, Designing interfaces for webbased management systems (intern), Desiging and developing animation templates for narrowcasting solutions, Desiging the new corporate identity for N-store.
Clients include: Adidas, Bataviastad, BCC, Floriade, Holland Casino, Komart, Mexx, Nutricia, O2, Perry Sport, Salomon, See Buy Fly, Spar, Sportsworld, St. Jorisplein, Telfort, Vaya.nl
Education
Activities and societies: Internship at Zwiers, Internship at Flirt, Graduated with a project about Internet & Personal IdentityActivities and societies: Internship at Zwiers, Internship at Flirt, Graduated with a project about Internet & Personal Identity
Minor: Interaction & Visual Interface Design
This education began at the Willem de Kooning Academie and later became part of the Hogeschool Rotterdam.