I led a research-focused project and another transformational project for their core sustainability assessment solution. This included planning and conducting stakeholder/customer interviews, synthesising research findings, pioneering a service and systems design approach, preparing prototypes, as well as planning and conducting usability studies.

I led and mentored the off-shore design team to build capability and transform their core mortgage origination service. I worked closely with their Business Analyst and Product Owner to quickly add key features while preparing multi-channel user flows, design systems, page templates, and prototypes for user testing.

Leading the research, UX/UI design, prototyping and user testing on Marlowe, a powerful smart contract web application and cloud-based IDE.

I led the complete overhaul of the ITF's website, pioneering a mobile-first design system and component library to fully transform their online presence.

Contracted to rethink the Vichy Mag blog to boost sales and traffic through their e-commerce platform.

Contracted as the lead UX/UI designer for a complete transformation and overhaul of The James Dyson Foundation website.

I then built, mentored and led a team of designers to rapidly roll out their newly-released UK e-commerce website to the Canadian market.

Pioneering UX/UI design for Squared Online, their award-winning flagship e-learning product created in partnership with Google.

Contracted to join their marketing team to produce various email campaigns.

Contracted to create assets as well as write HTML and CSS for their BAU e-commerce solution.

Web design, marketing and branding for Munich Airport.

Web design and branding for clients such as Eon, De Beers, and Cancer Research UK.

Introduction to web design and branding for clients such as Hewlett Packard, Swisscom and more.

Introduction to service and systems design for clients such as Lloyds Bank, Barclays and more.

Marlowe is a suite of products which enables developers and pioneers to build, discover, and run financial smart contracts on the Cardano blockchain.

As the only Product Designer, I started the product development lifecycle from the beginning. I had to quickly understand the pain points and user needs for the Playground, as well as understand what Cardano pioneers need from a consumer app (Marlowe Run) in order to choose, set up, and run financial smart contracts.

In turn, this enabled me to define and design an entire suite of products which would close the loop from smart contract creation by developers, to execution by the consumer.

I joined Dyson as a freelance UX/UI Designer initially to reimagine the James Dyson Foundation website. I was then asked to build and lead a design team to roll out and launch their e-commerce site in Canada as part of Dyson's biggest digital transformation in over a decade.

I was hired as a freelance UX/UI designer to create the virtual learning campus as well as other websites and marketing collateral. This 6-month contract turned into 2 years and this project stood out for me as the one which kickstarted my career as a product designer.

Google Squared Online bagged Best Online Distance Learning Programme at the E-Learning Awards in 2014.

Nominee for the Digital Design category for our response to the Microsoft Windows Phone brief at D&AD in 2012.