Optimized booking flow through competitive analysis and
Audi design system-aligned redesign, significantly enhancing the user experience. This work is now in the process of being implemented.

Collaborated on confidential client projects with Visual & Interaction Design, Project Managers, and attended internal/client meetings.
Developed innovative product concepts, incorporated feedback leveraging tools such as Photoshop AI and ChatGPT.

Managed Social Media platforms including Instagram, Facebook, and Twitter.

Used tools like Facebook Pixel and Ads Manager.

Took product and social media photos.

Worked on a website redesign.

Ideated and designed Landing Page

Created graphics in Photoshop, Illustrator, and combined onto a web platform

Went through critiques rounds, making changes throughout creation process

Communicated with product influencers providing Brand Identity and Assets for posting

Redesigned and expanded product functionality using design system • Worked on journey mapping, storyboarding, customer personas, audience segmentation, wireframes and user feedback • Created mockups for archive function and researched ways to increase website and online social engagement.

Worked with User Experience team and Shea Sulkin, Creative Director • Created user interface mockups for new product • Designed icons for each product section and presented to team. Designs were approved and implemented • Observed how disagreements between UX development and UX design were resolved • Presented summary of work at company-wide meeting