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Work Experience
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Leading all things design for the wallet experience, policies, transfers, and withdrawals teams with cross-functional teams of 40 engineers and 3 managers
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Launched a new B2C exchange platform for an existing B2B company with 500K new users bringing $12 billion in assets, enabling them to store, invest, and trade assets through BitGo’s new retail experience
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Building an approvals app with new design paradigms to approve bulk requests reducing wait times by 80% for institutional clients like a16z, and Bitstamp with features like risk scores, duress codes, and policy templates
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Led concierge experiments, research, and user interviews with 5 subject matter experts to learn about their motivations and bring their niche, rich knowledge available on Wikipedia
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Developed a solution combining 3 underutilized Wikipedia tools to boost reader engagement in contributing knowledge through interactive games, while simultaneously training the system to create new knowledge.
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Collaborated with PMs, engineers, and designers on XFN teams to unify 2 projects that contribute to niche topics on Wikipedia platform
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Promoted to lead cross-functional teams to launch Coinbase Wallet in India, solving complex technical issues related to customer acquisition problems through deep research, which resulted in acquiring 1M+ verified users
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Shipped end-to-end designs for Solution Partner Network for a $5 billion company, launching 4 new features to improve discoverability for infrastructure partners, resulting in a 20% increase in partnerships and reduced launch time
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Facilitated 10 critique sessions to evaluate findability, navigability, and usability, ensuring refined design strategies and last-mile product delivery using FigJam and InVision for effective collaboration
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Designed and scaled a Design System with 5,500 design components to improve turn-around time and deliver cohesive designs, achieved 10K+ downloads on the Figma, and conducted 50+ hours of UX audits
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Led 4 partnership projects with companies Nothing, Walmart, Team Liquid, and Flipkart to solve user retention problems
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Collaborated with 2 design interns to launch a mobile app shopping experience, with a delightful user interface for Android and iOS devices attracting 488K+ unique users for Flipkart, attracting new partnerships globally
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Designed logo, brand guide, and high-fidelity designs for Nume, securing $2M in funds from Sequoia Capital India
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Executed 0-1 journeys with 5 product design companies, FireDrops, Nume, and Intrality, and raised funds to scale and launch
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Conceptualized Tellless – AI Pitch Deck App, and app designs for Future of Wallets using user-centered design
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Shipped 5 product features, and designed brand guides, wireframes, game assets, and component systems for level design
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Spearheaded user research, usability testing, and contextual interviews with a team of 4 interns to build new product journeys
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Promoted to new responsibilities, including managing and mentoring 3 design interns
Education
Coursework: Design Research, Design Strategy, Form and Foundation, Product Design, Service Design, System Thinking, User Experience, User Interface