Ruby Bell

Ruby Bell

Creative Designer in London, she/her

Ruby is a designer interested in exploring the affordances of emerging digital technologies and the potential they have for novel, joyful storytelling experiences.

Her work spans across VR, AR, filmmaking, games, interactive installations and communication design. She is currently an Artist in Residence at FRAMELESS as part of the 'Imagined Realities' show, and recently was part of the Snap X RCA programme exploring future possibilities for Augmented Reality with her interactive AR project, 'Nature’s Pollinators'.

Her professional background is in digital advertising and post-production, working with clients like Nike, Bumble, Urban Outfitters, Wirex, The WOW Foundation, and Prodigious. She was also a part of the team that made Playdeo’s iOS game, Avo!, described as “Groundbreaking playable TV.” - Apple

She holds an MA in Digital Direction from the Royal College of Art and a Bachelor of Communication in Media Arts and Production from University of Technology, Sydney.

Work Experience

2024 — Now
London

'Imagined Realities' is a captivating three-part audio-visual journey that explores and celebrates the space between dreams and reality.

2024 — 2024
Prototyping at Snap Inc.
London

Researching and prototyping future possibilities for AR on the RCA x Snap program.

2022 — 2023
Creative at GRAFT
London
2018 — 2020
Creative at Playdeo
London
2016 — 2018
Video Editor at Talking Edge Studios
London
2013 — 2016
Student Promotional Representative at University of Technology, Sydney
Sydney

Projects

2024

An AR experience designed to educate children and young people about pollinating insects and their favourite flowers.

2024

Moody Monsters is an audiovisual experience at FRAMELESS, where audiences can immerse themselves in a surreal landscape to discover fictional monsters designed and made by young people.

2024

Slit-Scan Photo-Booth is an interactive installation to encourage play and curiosity in public spaces. The project was made as a prototype for what could be an 'digital funhouse mirror'.

2024

STALL is a 360 short film about getting your first period.

2023

A compilation of my directing and editing work.

2023

Some lettering I made out of blue candle wax on the RCA Typography short course.

2019

An interactive experience somewhere between games and TV, where you play as an avocado that has been brought to life by a young inventor.

Education

2023 — 2024
Master of Arts in Digital Direction at Royal College of Art
London, England
2012 — 2015
Bachelor of Arts in Media Arts and Production at University of Technology Sydney
Sydney, Australia

Awards

2024
Helen Hamlyn Design Awards Shortlist from Helen Hamlyn Centre for Design

For project, 'Moody Monsters'

2023
Vice Chancellor's Achievement Scholarship from Royal College of Art
2019
Beazley Designs of the Year Shortlist from The Design Museum

For 'Avo'

Volunteering

2022 — 2023
Mentor at Arts Emergency
2019 — 2020
Mentor at Arts Emergency

Certifications

2023
Executive Education – Typography from Royal College of Art
2013
Camera Craft 1 & 2 from Australian Centre for Photography

Contact

LinkedIn
Instagram
Vimeo