The Nike Digital Design Innovation Team concepts and builds digital experiences that work seamlessly with some of Nike’s most innovative physical products. Our team partners closely with product teams to envision how physical products can be enhanced through digital and then works to bring them to life. From connected products to shoes controlled by an app, we pioneer new ways to deliver sport innovation that removes the boundaries between physical and digital.

• Uphold and define Nike’s distinct design language while exploring how it could look in the future.
• Oversee design efforts for projects, assign work to team members, and approve it for Creative Review.
• Manage multiple teams exploring the future of sport and connected products.
• Use data and insights to envision the future of Nike connected products and experiences.
• Communicate and share the team’s design and strategy across the full digital design studio, broader
digital groups, Footwear, Nike Smart Sensing and Nike Science & Research Labs teams
• Foster engagement and ongoing talent development across the design team
• Drive the strategy of roadmap development in collaboration with the product management team
• Align the team’s design strategy to business objectives

The Nike Digital Design NRC Team is ​redefining the running category by delivering ground breaking consumer experiences in the Nike Run Club app. Our team partners with product and engineering teams to launch distinctive digital experiences across a spectrum of platforms, devices and screens. From Audio Guided Runs to Global Challenges, we create innovative sport experiences and services that challenge, motivate and surprise & delight our running community.

As the Creative Director of product and brand, I was tasked with uniting the overall design team. I managed all of the designer's work and career development. I was responsible for the overall vision and direction of both product and design. I was also tasked with hiring a director of brand design to help build a world-class brand design team.

• Lead the design teams to have a consistent vision and direction for the product and brand.
• Set up consistent documents, processes, and meetings for creative reviews and company-wide design systems.
• Lead the recruiting efforts for all design hires
• Organized and lead team-building off sites
• Developed brand & Product strategy
• Managed career growth and development of designers
• Lead the transition of the product design team process into an agile development process within vertical team structures based on experiences.

• Work with Creative Directors to lead strategy, design, and production of interactive projects
• Direct visual execution of creative strategies for digital communications across agency business
• Collaborate with Creative Director & Resource Manager to develop project timeline projections
and delegate production group members to client projects and assignments

• Worked with Executive Creative Director & Creative Director to design, develop and produce comps & decks for several new business pitches across agency business
• Created Motion Graphics, Flash Animations, Motion tests & Video
• Art Directed Office2007 global campaign refresh of the website launched in 11 countries, 2 mobile sites & a mobile application.
• Art directed Microsoft Dynamics Phase II launch
• Art directed Microsoft People Ready Business website phase I & II