Credentialed Section Customer-Centered Innovation Strategists will be able to discover hidden growth opportunities for a business and develop a novel way to think about framing and solving customer problems. They will be fluent in practicing divergent and convergent thinking, and be able to prioritize and de-risk new business ideas.

**Skills**

* Critical Thinking

* Innovation Strategy

* Strategic Thinking

* Strategy

* Value Creation

Customer-Centered Innovation • Section

Joint talk with Martina Mitz.

Whether it's large corporations, start-ups or agencies: personas are ubiquitous. The creation of personas is not just good manners, but a necessity. Persona posters, profiles, persona masks or full-body cardboard displays (for casual meetings) can be found everywhere - half-taped over on the wall, gathering dust in the corner or in the bottom drawer.

As necessary as personas may seem, as cool and funny the various manifestations can be: In everyday life, they are rigid, monotonous and quickly forgotten.

It's time to let personas die. We present alternatives & impulses to breathe new life into personas - and keep them alive.

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Ob Großkonzern, Start-up oder Agentur: Personas sind allgegenwärtig. Die Erstellung von Personas, gehört nicht zum guten Ton, sondern ist eine Notwendigkeit. Persona-Poster, Steckbriefe, Persona-Masken oder Ganzkörper-Pappaufsteller (für lockere Meetings) findet man überall - halb überklebt an der Wand, verstaubt in der Ecke oder in der untersten Schublade.

So notwendig Personas auch erscheinen mögen, so cool und witzig die verschiedenen Ausprägungen sein können: Im Alltag sind sie starr, eintönig und schnell vergessen.

Es ist an der Zeit, die Personas sterben zu lassen. Wir stellen Alternativen & Impulse vor, um den Personas neues Leben einzuhauchen – und sie am Leben zu erhalten.

All About Personas

Credentialed Section Complete Manager: Recipient will be able to apply the Complete Manager equation to specific workplace relationships to nurture teammate performance. In one-on-one settings, they are able to cultivate trusting, resilient relationships, facilitate worthy goal-setting, and exhibit coach-like curiosity.

**Skills**

* Coaching Questions

* Curiosity

* Operating Manuals

* Teammate Accountability

* Worthy Goal Setting

Complete Manager • Section

Credentialed Section Business Strategy members will be able to understand the strategies that drive enterprise value at today's most valuable firms, adapt the winning strategies to their own businesses, identify new opportunities to create growth, and make actionable strategic recommendations for capital allocation. They have demonstrated the ability to think critically, strategically, and actionably in the digital age.

**Skills**

\- Analysis & Evaluation

\- Business Strategy

\- Competitive Benchmarking

\- Critical Thinking

\- Enterprise Analysis

\- Strategic Thinking

\- Strategy

\- Value Creation