Ross West

Ross West

Brand at Google DeepMind in London, He/him

About

I’m a Brand and Product Creative Lead at Google DeepMind responsible for crafting our visual output alongside my colleagues and the studios and creatives we collaborate with. I work across brand and product, helping visualise and communicate frontier AI technologies.

Contact

Instagram
Threads
LinkedIn

Projects

2024

Our latest cohort of artists have brought to life a whole new set of complex AI concepts; exploring themes like responsible AI, generative models, multimodality, and AI's impact on fields like biology, quantum computing, and sustainability.

2024

Our motion design language supports our brand idea: positive impact, and our brand principles: accessible, inspiring and expert. Our treatments and templates create a consistent approach, whilst also being flexible enough to ensure there’s space to go further to bring content and stories to life in new and interesting ways

2023

The Gemini ecosystem represents
Google’s most capable AI. Created with Google Creative Lab and UpperQuad

2023

Exploring a procedural brand imagery system with the exceptional Someform and MultiAdaptor teams. The system is built around the idea of AI systems and the network that they could create.

2023

The ongoing project invites artists to spend time with scientists, engineers, researchers, ethicists and domain experts, discussing key themes in AI, before using those conversations as a catalyst to create new artworks.

2019

Open-source type family designed with Colophon and MultiAdaptor.

Exhibitions

2024
London

Visualising AI takes over the King’s Cross Outdoor Exhibition through to April 2024. Check out the work of artists reimagining what AI looks like.

2017 — 2024
2014 — 2017
2011 — 2014
Design at Un.titled
Leicester