Work Experience
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Grew and supported a team of designers focused on building brand systems, toolkits, and templates to guide and empower internal and external partners
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Conceptualized activations and provided art direction to extend brand execution to large scale global event campaigns
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Partnered cross functionally to ensure consistency and improve the user experience in strategic brand in product moments by shaping intake process, assessing requests, and allocating appropriate design resources
- Developed event creative for Slack's flagship conference series, provided art direction to translate brand into physical experience, and led a disciplinary team to establish brand standards around Slack events and brand activations
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Worked on in-house creative team to balance brand and growth by working side by side with local marketing, product marketing, and email engagement teams
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Concepted and executed in-app promotions and national campaigns across all mediums from paid acquisition units to print collateral
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Created illustrations, iconography, and visual systems for the blog, landing pages, email flows, and in-app assets