Roshida Herelle

Roshida Herelle

product designer, she/they

About

a curious product designer who delivers impactful, research driven solutions that bring clarity to complex experiences. studying technology and information design @ the university of maryland, college park. currently seeking entry-level full time opportunities!

Education

2021 — 2025
College Park, MD

3.95/4.0 GPA

Apart of Design Cultures & Creativity Honors College

Graphic Design Assistant @ UMD Career Center

Undergraduate Website Managing Assistant @ Black Communication and Technology Lab

Prev. Resident Assistant @ Department of Resident Life

Work Experience

2024 — Now
College Park, MD

Conducting heuristic evaluation to pinpoint 6 core usability concerns, resulting in a website redesign that increases site visits by ~70% and reduces bounce rates by 3%

Conducting usability tests with 2 users to improve findability of events and resources within website

2022 — Now
College Park, MD

Attributing to the increase of 2700+ Instagram followers and counting through marketing techniques (e.g tabling, pamphlets) and digital advertising strategies

Assisting lead graphic designer and marketing director in completing all print, online, and electronic media projects for career events that target 45,000+ undergraduate and graduate students

2024 — 2024
Tysons Corner, VA

Led an end-to-end redesign of a B2B SaaS platform to reduce complexity of 717 standardized fields, resulting in less repetitive user actions and deals between businesses closing faster

Collaborated with engineers, designers, product managers, and users to prioritize business, technical and user needs, strengthening cross-team understanding of redesign implementation and usability

2024 — 2024
Washington-DC

Conceptualized and designed 25 wireframes for an internal LLM-powered tool, revolutionizing cross-team workflows by integrating AI-driven automation that streamlined operational workflows

Collaborated with other design intern to create an interactive timeline of over 15+ projects across the company to strengthen company tracking and understanding of past, current, and future initiatives

2023 — 2023
Boston, MA

Framed 5 core problems, defined 20+ insights, and clarified needs of 4 user personas through discovery interviews, affinity mapping, and developing customer journey maps to understand project goals and scientist’s pain points

Facilitated 16 usability testing sessions to test findability and usability, resulting in iterations that led to higher task completion rates (75% -> 100%)

Designed and prototyped a repository interface from 0 -> 1 to facilitate labware selection for 500+ scientists, enhancing lab productivity and reducing scientist error and experiment replication costs

2022 — 2023

Spearheaded an extensive year-long project roadmap to ensure that initiatives and deadlines for design requests (e.g themed website redesign, social media graphics, merchandise) would be met

Orchestrated a design team of 8 to address design and user experience/interface needs for 100+ organizers and 800+ participants attending the world’s largest all-female and non-binary hackathon

Analyzed participant engagement and event statistics to design a sponsor prospectus site page and PDF that would gather over $137,000 from sponsors such as CapitalOne and Bloomberg

Features

2024

Selected to be interviewed by the UMD Honors Communications committee to discuss my DCC honors capstone project: "The Place Keeps Score: Retelling BIPOC Queer Stories at UMD"

2023

Honored as the first in a 3-part series about impactful digital tech intern projects at Ginkgo Bioworks. My project focused on designing the user interface for an internal plate repository for scientists that simplies the process of finding and selecting labware.

Awards

2025
Dr. Joan Giesecke Best Student Paper on Health Informatics Award from University of Maryland College of Information (INFO)

The Dr. Joan Giesecke Best Student Paper on Health Informatics Award is presented to an INFO student or a group of students for an outstanding paper which has been written for an INFO course and which focuses on any aspect(s) of Health Informatics. The College defines Health Informatics broadly, including any work that focuses on health information management; health information technologies; health data analytics; health-related information needs or behaviors; health librarianship, etc. Papers must be nominated by faculty and must represent outstanding work that furthers understanding by offering new insights on issues relating to Health Informatics, incorporating original research, and/or analyzing existing information in new ways.

2025
Dr. Luke S. Jensen Scholarship Recipient from University of Maryland

Received award for demonstrating a commitment to promoting civil rights for and preventing discrimination against LGBTQ+ people.

2025
2025 SWPACA Heldrich-Dvorak Travel Award Recipient from Southwest Popular/American Culture Association

The award supports participation in this professional conference by assisting in the conference expenses of graduate students and undergraduate students who have demonstrated their commitment to present their own scholarly research (many for the first time).

2025
DCC Capstone Award for Creativity in Pursuit of Anti-Racist Justice from Design Cultures & Creativity Honors College @ UMD

Selected out of 56 student capstone projects within the Design Cultures and Creativity Honors college.

2024
2024 Outstanding Student Employee Recipient from University of Maryland

Selected out of 2100 student employees within the Division of Student Affairs for exceptional contributions in roles as Graphic Design Assistant @ UMD Career Center and Resident Assistant @ Department of Resident Life.

2023
Design Nation Attendee from Design Nation

Selected out of 500+ applicants to attend the all-expenses paid Design Nation conference. Given opportunity to learn from and network with established designers across multiple industries.

2023
QBE Scholarship for Diversity and Inclusion in Insurance from UNCF
2022
2022 OMSE Academic Excellence Awards from University of Maryland

Honors multi-ethnic students who have achieved a cumulative GPA of 3.5 - 4.0 prior to the start of the spring 2022 semester.

2022
Kia America - UNCF STEAM Scholarship from UNCF
2021
President's Scholarship from University of Maryland, College Park
2021
AGNR Scholarship from College of Agriculture and Natural Resources (AGNR) at the University of Maryland
2021
UNCF F5 Women in STEM Scholarship from UNCF

Awarded to women pursuing a career in STEM.

Projects

2024

The Place Keeps Score: Retelling BIPOC Queer Stories at the University of Maryland is a collaborative zine matched with a set of acrylic paintings that archive the stories of queer BIPOC students on campus. Through original art, poetry, research, and student interviews, The Place Keeps Score simultaneously centers the perspectives of those excluded from crucial conversations and pushes us to consider what an equitable world can look like. Alongside the need for visibility also lies the responsibility to motivate others to enact actionable change. The Place Keeps Score works to show the interconnectedness of global social movements for liberation by highlighting how the struggles we endure often come from similar systems. Thus, this collaborative work empowers queer BIPOC students to seek and build coalitions with other groups on campus that are inherently fighting for the same goal: liberation.

2024

Bloom is a community-centered reproductive health app that provides resources to those with reproductive needs. It serves as a place where people can come to discuss, learn, and make the best decisions for their individual self without restrictions.

Contact