I joined Over to build a Product with global appeal and an international team. I joined just in time to open the champagne after raising a seed round from True Ventures.

With a small incredibly talented team I was responsible for product strategy and delivery, as we found our way to sustainable business model and grew the team from 9 to some ~60 individuals shipping many of the most defining features found in Over today.

Next was perhaps the most formative and important place i've ever worked, and I attribute this almost entirely to the incredible team we assembled, many of who'm ive worked with since.

While our team had been building products on the side for years at Knnktr, this was the first time we bet the house on the product work we wanted to do, building a number of internal and customer-facing products for large corporates and startups, in a number of industries.

I left calssical advertising to build a Digital Agency focussed on delivering business impact, at a time where many digital agencies were focussed on microsites and digital vanity projects. This was my gateway into the world of Software and Product Strategy.

After selling our small agency, and repurchasing it when the deal went sour, we let all our digital marketing clients go and pivoted to building software and products for customers as Next

After graduating in 2003 I worked as a Copywriter and Creative Lead as a freelancer and at several agencies, including Grey and JWT