Roger Zhu

Roger Zhu

Product Designer in Seattle, he/him

About

I am a product designer with 10+ years of experience building products in Ads, SaaS, and Wearables.

Most recently, I have been a Product Design Lead at Meta (Facebook). I worked on its Ads product. First on Facebook Attributions, an analytic tool that helps large advertisers measure and understand the impact of their ads across multiple channels. Later I designed Insights in Meta Business Suite. It’s an analytic offering to small and medium businesses (SMBs).

Previously, I was the founding designer at Panorama Education, a YC startup. We built data visualization software for K-12 schools across the US. In 4 years, I helped launch two products (Student Success, and Students Survey), hired and built a design team, and contributed to Panorama Education’s 10X growth.

Outside of my work, I teach sketching at MIT, volunteer with Boston Public Schools, and am passionate about contributing to the design community. I completed my master’s degree in Industrial Design with honors at the Rhode Island School of Design (RISD).

Work Experience

2019 — 2023
Product Designer at Meta (Facebook)
Seattle
  • Designed B2B analytics SaaS software for Meta measurement analytics, and attribution.

  • Launched goal-setting flow in the Meta Business Suite, achieving a 2.5% MAU growth with a high flow completion rate.

  • Drove strategy for new products (Path to Conversion). Led brainstorming, design sprints, and aligned team efforts toward strategic goals.

  • Led a cross-functional team of 5 Designers (Product, Content, and User Researcher), fostering collaboration and excellence in design.

2015 — 2019
Founding Product Designer at Panorama Education
Boston

I joined Panorama Education (YC startup) building SaaS software for K-12 schools and educators. I am the first designer on the team. In 4 years, I helped launch two products (Student Success, and Students Survey), hired and built a design team, and contributed to Panorama Education’s 10X growth.

  • Designed and shipped SaaS software for K-12 schools and educators (used by 2000+ School Districts).

  • Joined the company as the first designer and contributed to its 10X ARR growth.

  • Introduced user research practices to the team

  • Grew the design team, managed design intern, and established a cross-product design system.

2012 — 2015
UX/UI Designer at Involution Studio
Boston

I joined a healthcare-focused design studio in Boston. I collaborated with a cross-disciplinary team to develop a continuous glucose monitor for diabetic patients.

  • Designed a continuous glucose monitor’s UX/UI for type 1 diabetes

  • Conducted extensive patient studies of diabetic patients.

  • Designed record intake system for Mass General Brigham Healthcare.

  • Design consultant to startups, including a notable blood pressure wearable startup spun out of MIT.

2010 — 2011
Industrial Designer at Bosch Power Tool

I designed a compact cordless drill from concept to market launch

Projects

2024
Year of travel

I traveled to South America

Volunteering

2012 — 2019
Cambridge

I teach a product sketching class for the Product Engineering Process(2.009) course at MIT

2015 — 2016
Teacher at Boston Public School
Boston

Taught 8th-grade students product design in their afterschool program.

Education

2009 — 2012
Master of Industrial Design at Rhode Island School of Design
2003 — 2007
Bachelor of Engineering at Zhejiang University of Technology

Speaking

2023

I share my experience working as the sole designer at startups

2022

My experiences as an Intern Manager. You can get a sense of how I approach people management.

Contact

Website
LinkedIn