Product Design in Melbourne, Australia


As a seasoned senior product designer with over 15 years of experience, I have honed my skills in designing user-centered digital products that are not only visually stunning but also highly functional. My areas of expertise include user research, information architecture, wireframing, prototyping, and visual design.

I have worked with a diverse range of clients, from startups to large corporations, creating solutions for web and mobile applications, e-commerce platforms, and enterprise software.

Side Projects


Creative digital assets, carefully crafted to help you stand out in a digital world. Available on Creative Market, Behance and Envato Elements.

Work Experience

2021 — Now
Melbourne, Australia

Currently, I'm lucky enough to be part of the design team at Belong, a carbon-neutral mobile and internet provider within the NBN team.

Applied capabilities
• Played a key role in enhancing the existing Belong design system.
• Created user interface designs for the nbn troubleshooting tool project.• User Interface design for the BYOM project (Bring Your Own Modem).
• Crafted user interface designs for the nbn disconnection tool.
• Led the user interface design efforts for the Network Outages project.
• Collaborated closely with developers to ensure a smooth handover process.
• Transformed wireframe concepts into intuitive user experiences.

Key projects
• Troubleshooting Tool
• Invoice management
• NBN disconnections
• Bring your own modem (BYOM)
• Network Outages

2020 — 2021
Melbourne, Australia

After my time at Envato, I was the design lead for FrankieOne a startup that makes it easy for companies to quickly and safely onboard more customers.

Applied capabilities
• Maintained and upgraded existing design systems
• Mentored and managed junior design staff
• Hi-fidelity prototyping
• Developer handover and collaboration
• Worked with product managers and other senior staff

Key projects
• Redesign of an audit reporting system
• Lead design for KYB document upload project
• UI/UX improvements for a client-facing portal
• Responsive web design

2008 — 2020
Melbourne, Australia

I was lucky enough to be the very first designer hired at Envato, an online creative marketplace, used by millions of people from all over the world.

Applied capabilities
• Website conceptualization, visual design, and creative direction
• Designed and maintained various marketing campaign collateral
• Initiated and contributed to the Envato design system
• Worked across various cross-functional agile teams
• Participated in and conducted user testing, research, and interviews

Key projects
• Initiated and contributed to the Envato design system
• Mentored and managed junior design staff
• Envato Market, Envato Studio, Creattica, Appstorm, Freelance Switch
• Reported to product owners and stakeholder management
• Lead design for a suite of online marketplaces
• Creative direction for multiple marketing campaigns

2004 — 2009
UX/UI Designer at Sportal Australia
Melbourne, Australia

Sportal Australia was a sports media company where I was lucky enough to work on large-scale websites and apps for major sports brands.

Applied capabilities
• Working closely within and across multiple teams
• Developed and validated optimal UX/UI patterns
• Design reviews, visual designs, wireframes, sitemaps, and mockups
• Working with developers, marketing, and production staff
• Met very strict product and marketing-directed deadlines
• Met and delivered brand requirements across multiple projects

Key projects
• Australian Football League (AFL)
• Cricket Australia Website
• Telstra Dome Website
• A-League Website
• Commonwealth Games Website

2001 — 2004
Web & Graphic Designer at Farmersinfo
Melbourne, Australia

• Worked closely with marketing and senior management staff
• Created websites, email campaigns, banners, and print directories
• Prepared and collated files ready for print production
• Meet very stringent deadlines, driven by senior management
• Managed and mentored designers and junior designers
• Liaising with clients on quotes for small to large projects