Feelings last longer than words or actions, so let's make our digital product a sticky sensation!
About
3+ Years UX/UI within 7 Years Design Experience
I transform ideas into intuitive interfaces and cohesive web & brand experiences. My diverse industry background (Software, Healthcare, NFTs, Entertainment) ensures a fresh perspective on every project. My graphic design roots fuel my passion for holistic design solutions.
Collaboration and a sprinkle of humor are my secret ingredients for a lighthearted and productive design process!
Work Experience
. Lead branding strategies and collaborate on art concepts for flagship game productions.
. Develop dynamic visual identities across touchpoints to ensure consistency and alignment with business goals.
. Design websites and user interfaces that combine functionality with compelling storytelling.
. Partner with cross-functional teams to deliver cohesive, innovative projects that engage audiences and enhance user experience.
. Oversee creative initiatives from concept to execution with a focus on innovation and impact.
. Built a personal design playground to refine UX/UI design and branding expertise.
. Developed small-scale projects using tools like Framer and Figma, focusing on responsive design and prototyping.
Result: Strengthened creative exploration and deepened my understanding of user-centric design workflows
Group work methodology was based on design regarding React and Material UI based components library, allowing designers to build prototypes at a fast pace with very low-cost engineering.
Projects were health related dashboards (web-apps) and landing pages for health information technology and clinical research company.
Key Learnings
. Big Data based apps.
. Data Visualization.
. Dashboards SaaS.
. Material Design, MUI, React. Design guidelines and technical constraints.
. High fidelity prototypes.
. Responsive web-apps.
. WordPress responsive websites.
Collaborative role with Dev team, based on Agile Methodology
Project in Charge NFT’s Marketplace
This client had a collectionable-NFT-cards marketplace that wanted to open their market audience and providers. The main goal was to create a minimalistic NFT marketplace with a multiple product categories navigation.
Key Learnings
. Team work with Devs and Agile team in a remote position.
. Collaborative working with Marketing and Human Resources, supplying their comunicative necesities.
. Graphic solutions for internal and external communication:
Brochures
PPT Templates
Mailing
Icons Illustration
Infographics
. New aesthetic proposals following brand guideline.
. Brand guideline development.
. Support to new Graphic Designers.
Design & Production Leader
Inherited Production Bottleneck: Stepped into a Design & Production Leader role facing a critical challenge – a production system struggling to keep pace with surging sales. The existing printer wasn't optimized, causing major inefficiencies. To tackle this head-on, I spearheaded the implementation of a versatile printing template. This innovative solution accommodated a range of case sizes and designs, allowing for simultaneous printing of multiple variations. The successful implementation not only improved efficiency but also enabled a smooth scaling process for additional printers.
• Multifaceted Expertise: Managed phone case production, coordinated social media flyer execution, and spearheaded new design development with freelancers for fresh phone case releases. Additionally, provided strategic branding advice.
“Design I” Assistant Professor on Graphic Design and Visual Communication Technical Degree.
Subject’s main topics
. Branding.
. Brand guideline.
. Packaging design and production.
. Labelling.