Rob Lewis

Rob Lewis

Senior Product Designer in Sri Lanka / UK

On the lookout for product design opportunities

7 months ago


Hello, I’m Rob and I have over 15 years’ experience designing sportsbooks, casinos, websites, mobile apps, and dynamic components for respected brands like BetMGM, SkyBet, Opta, Ladbrokes Coral, and the Police Digital Service. My broad knowledge of the whole product lifecycle allows me to wear many different hats, like product managing or front-end coding, for example. Figma is my biggest proficiency, which I utilise to consistently produce professional deliverables ranging from research & analysis and information architecture to wireframes, clickable prototypes and high-res UI screens.

I love working with clients and colleagues who focus on innovation and engagement to discover the most effective, simplest solutions to whatever problem needs solving, believing communication is the underlying ingredient of success.  My strengths lie in my unerring attention to detail, deep knowledge of design principles and accessibility and just generally being a nice person to work with.

Despite my experience in online gaming, I am looking to work somewhere more meaningful and fulfilling, where the output of work contributes to a better society, whether environmentally or humanitarianly (yes, I just had to check that was a word).

I love travelling, DJ-ing, photography, running, golf and watching international test match cricket.



Fully-functional, responsive, multi-currency, white-label casino


CMS-powered property website for high-end realtors based in Marbella and Ibiza

Football Weekender at BetMGM

Crossover sports-poker tournament mobile app designed to convert sport retail customers to online casino

Orbital Bet

Unique, out-of-this-world sportsbook with integrated multiplayer functionality

Work Experience

2017 — Now
Head of Design at Two-Up Agency
  • Responsible for the design delivery of a host of concurrent online gaming projects

  • Managing design team of middle-weight and junior designers to improve their understanding, processes and quality of deliverables

2011 — Now
Creative Director at Design Code Play
  • Design agency set up and run with a business partner targeting outsource needs for online gaming companies
2019 — 2023
UX/UI Designer at Police Digital Service
  • Creating CMS sites, micro-sites, branding amongst a variety of jobs across policing on a project by project basis
2015 — 2016
Head of UX/UI at Lean Forward
  • Played a key leadership role for the sportsbook and casino start up, Win Cash Live, managing a team of three. Redesign and launch of sportsbook website and iOS app
2016 — 2016
UX/UI Designer at Grand Parade
  • Contracting at Grand Parade, the leading online gaming agency at the time, working alongside other talented UX designers providing innovation and prototyping concepts
2014 — 2015
UX Designer at Metropolitan Police
  • UX/UI Designer for the Total Technology Programme, the largest ever technology project in the Met Police, working on the search and analytics application ‘MetSearch’ to be rolled out to all police officers and staff

  • Designed and documented the UX processes, design principles, brand guidelines for the TTP, presenting these at the Town Hall

2014 — 2014
Lead Designer at Bonza Gaming
2009 — 2012
Creative Design Manager at Gala Coral
2008 — 2009
CRM Web Designer / Developer at Ladbrokes
2006 — 2008
Assistant Web Designer at BP