Rob Lewis
😏

Rob Lewis

Digital Product Designer in UK / Sri Lanka

Looking for digital product opportunities wherever in the world

5 months ago

About

Hello, I’m Rob and I have over 15 years’ experience designing sportsbooks, casinos, websites, mobile apps, and dynamic components for respected brands like BetMGM, SkyBet, Opta, Ladbrokes Coral, and the Police Digital Service. I excel as a senior designer but can also operate in supporting roles such as product management, HTML & CSS front-end coding and digital marketing, giving me strong knowledge of the whole design process and product lifecycle. I am highly-proficient in Figma, using advanced techniques to consistently produce top-quality deliverables such as, research & analysis, information architecture, wireframes, prototypes, high-resolution UI screens, design systems and back-end content management systems.

I love working with clients and colleagues who focus on innovation and engagement to discover the most effective, simplest and elegant user journeys. This is illustrated by the increased conversion, stickability and revenue with the Emu Casino redesign, where I operated as the sole designer and also the widely-praised scoreboard widgets designs for Stats Perform (Opta) which have been embedded by many top-tier operators. My greatest strengths lie in my unerring attention to detail, deep knowledge of UX & UI design principles, web accessibility but mostly just generally being a nice person to work with.

Outside of work I love travelling, DJ-ing, photography, running, golf and watching international test match cricket.

Projects

2022

Fully-functional, responsive, multi-currency, white-label casino

2022

CMS-powered property website for high-end realtors based in Marbella and Ibiza

2021
Football Weekender at BetMGM

Crossover sports-poker tournament mobile app designed to convert sport retail customers to online casino

2021
Orbital Bet

Unique, out-of-this-world sportsbook with integrated multiplayer functionality

Work Experience

2017 — Now
Head of Design at Two-Up Agency
  • Responsible for the design delivery of a host of concurrent online gaming projects

  • Managing design team of middle-weight and junior designers to improve their understanding, processes and quality of deliverables

2011 — Now
Creative Director at Design Code Play
  • Design agency set up and run with a business partner targeting outsource needs for online gaming companies
2019 — 2023
UX/UI Designer at Police Digital Service
  • Creating CMS sites, micro-sites, branding amongst a variety of jobs across policing on a project by project basis
2015 — 2016
Head of UX/UI at Lean Forward
  • Played a key leadership role for the sportsbook and casino start up, Win Cash Live, managing a team of three. Redesign and launch of sportsbook website and iOS app
2016 — 2016
UX/UI Designer at Grand Parade
  • Contracting at Grand Parade, the leading online gaming agency at the time, working alongside other talented UX designers providing innovation and prototyping concepts
2014 — 2015
UX Designer at Metropolitan Police
  • UX/UI Designer for the Total Technology Programme, the largest ever technology project in the Met Police, working on the search and analytics application ‘MetSearch’ to be rolled out to all police officers and staff

  • Designed and documented the UX processes, design principles, brand guidelines for the TTP, presenting these at the Town Hall

2014 — 2014
Lead Designer at Bonza Gaming
2009 — 2012
Creative Design Manager at Gala Coral
2008 — 2009
CRM Web Designer / Developer at Ladbrokes
2006 — 2008
Assistant Web Designer at BP

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