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About
I’m a designer with +20 years of experience and deep expertise across conceptual thinking, product design, brand strategy, narrative, and design craft.
Side Projects
Brand, packaging & creative direction for a Sherlock Holmes-inspired brewery featuring beers and flavors inspired by the world's greatest detective stories. A brand created from the stories within Sherlock's cases but with an approach that avoids cliche and elevates the craft of modern beer identities.
Speaking
Work Experience
Lead visual design and brand implementation within the product design system. Envision and evolve the design system to align with executive leadership priorities and mission, shaping the future-state of firm-wide design. Co-create with partner teams to drive alignment between product and design to create trustworthy digital experiences.
Led a cross-org consultancy focused on strategic opportunities where vision, brand, visual craft, and storytelling are key deliverables in the product lifecycle. Defined and scaled creative processes and practices throughout a +5,000 person global organization.
Led product brand design for a Fortune 500 client to create a best-in-class mobile app experience recognized with a 2021 Webby Award. Build, adapt, and evolve brand systems to create continuity and craft throughout client ecosystems with documented design kits & frameworks.
Clients: State Farm, AAA, Loreal, Rocket Mortgage
Awarded with a Corporate Appointment to lead a blended creative/technical team that created brand-led interactive exhibits and experiences demonstrating AI technology’s strategic value to executive decision-makers impacting +$6B in business through branded storytelling.
Served as the strategic creative lead for the Advance Cognitive Technology team — defining AI product vision, creating brand and design-driven technical experiments, and designing experiences for critical success partnerships.
Clients: Starbucks, TED, H&R Block, LegalZoom
Pitch, design, and deliver world-class award-winning product design for The Masters app recognized by Co.Design, Mobile Excellence Awards, and Sports Technology Awards. Define IBM’s service design approach to blended phy-gital sports experiences.
Clients: August National, AS Roma, Atlanta Falcons, Chevy/GM
Pitched, designed, and delivered brand standards and visual design systems for retail, consumer package goods, and financial brands. Hands-on experience leading animation, motion + video, sound, TV, and branded installations.
Clients: Cabela's, Zarbee's Naturals, Hellmann's, American Express
Designed brand standards, go-to-market materials, and branded installations. Integral support role for Global Creative Director to create, integrate, and extend the Liquidnet brand across five continents and 39 equity markets.
Designed and delivered creative explorations and presentations for all work: logo design and branding, website design, collateral design, motion graphics, and business system design. Designed and produce on-air graphics, animation background and asset design, and title sequence design.
Clients: Nickelodeon, MTV, Disney/Granada, FDNY, XV Motorsports
Education
Continuing Education, Hand Lettering / Signpainting: John Downer
Continuing Education, Advanced Typography: Ed Benguiat
Experimental Filmmaking & Animation