Rob Daniels

Rob Daniels

Digital Designer in Toronto, Canada, He/Him

About

I’m an independent designer focused on branding, art direction and web design.

I use concept driven design to tell your brands story in a visually stunning way.

Projects

2023

0→1

A platform that provides curated assets and resources for early designers to build their first portfolio projects before they have any clients.

Work Experience

2018 — Now
Uxbridge, Ontario, Canada
  • Redesigned the Fast Eddie e-commerce site, which is set to launch soon

  • Created graphics and layouts for social media and print marketing

  • Designed multiple catalogs bi-annually to assist sales to our licensees

  • Worked with large clients in the automotive, farming, and tools industries, adhering to their brand standards

  • Updated and maintained WordPress and Shopify sites for licensees, which include online sales of merchandise

  • Collaborated with cross-functional teams, including developers and project managers, to ensure project deadlines and goals were met

  • Brands I’ve worked with at Choko: Chevrolet, GMC, Corvette, Cadillac, Buick, Snap-on, Ford, Jeep, Mazda, Case IH, Kubota, Nascar Pintys Series

2019 — 2022
Remote
  • Played an integral role in the design and art direction of the branding
  • Designed the main home page, implementing it using HTML/CSS
  • Created graphics for events hosted on the site
  • Discussed strategy for online marketing, social media, and website
2015 — 2018
Remote
  • Designed marketing materials for print, including one-pagers, brochures, and banners

  • Sourced stock imagery used in the designs

  • Communicated with team members to ensure project deadlines and goals were met

2018 — 2018
Graphic Design Intern at The Edge: A Leader’s Magazine
Toronto, Ontario, Canada
  • Assisted with page layout for articles and ads used in the publication

  • Sourced stock imagery or created illustrations for the layouts

  • Updated and maintained WordPress site, creating graphics and updating the blog

Education

2018 — 2018
Certificate, Web Development at BrainStation
Toronto, Ontario, Canada

Front end web development course, covering HTML, CSS, responsive design, code editors, frameworks and browsers.
Write code efficiently, and use industry standard tools to aid in testing and troubleshooting.
Gained fundamental knowledge of how the web works, this understanding informs my decisions when working on digital design.

2011 — 2014
Diploma, Graphic Design at Georgian College
Barrie, Ontario, Canada

Combining visual sensitivity with skill and knowledge in the areas of communications, technology and business.
Structure visual information to aid in communication in print and web.
Eg: advertising, editorial, branding, and information design.
Hands-on, project-based learning to build a portfolio. Includes a work placement.

Contact

LinkedIn
Twitter
Instagram
Dribbble