Meditation for the skin

Subsystematics is a Melbourne-based skincare company founded by Aēsop alumni, Arj Selvam, that is on a mission to build a system to promote living well and maximizing human potential, through evidence-based skincare and carefully written resources.

As a design-driven brand, I am tasked to co-develop and collaborate on the brand's design and visual language. From designs rendered that span various interfaces of the brand to the packaging and down to the pixels, our partnership is a continual exploration of how a design can be utilized as a device to connect the individual with brand narratives together.

Activations, Art Direction, Campaigns, Identity Systems, Digital Design and Development.

AND ASSOCIATES STUDIO is a meshwork for creativity, design practices, and communication in tandem. It is an ongoing inquiry and materializing form as a state of becoming.

Past and current collaborators include but are not limited to: Achilles Ion Gabriel, BYREDO, Clymdraws, Microsoft, Moda Operandi, Nike, Samsung, Song for the Mute, and more.

• Taking the lead in researching creative concepts, direction, and strategies
• Taking the lead in the management of the internal creative team, and external creative contractors/freelancers
• Assisting in the development and design of products, collections
• Assisting in the management of suppliers and in liaison with wholesale accounts/vendor
• Helped coordinate and strategize creative concepts for marketing initiatives and brand campaigns, including the FW21 Beijing Ducks collaboration, Fall/Winter 2021 ready-to-wear collection
• Helped ensure consistency across content across all global omni-channels, including Dotcom, Instagram, Taobao, and WeChat.

During my time at Indice Studio, I was in charge of both their in-house label and their brand consultancy arm's concept development, art direction, design strategy, and content and design production.

Their external clients include but not pertaining to: Attachment by Kazuyuki Kumagai, A Bathing Ape (Bape), Theory, Stampd, and more.

• Art Direction and Design for owned and distributor across DOOH/OOH advertising channels, marketing, and sales ephemera.
• Help devise concepts and build creative briefs for owned electronics division, Samsung Electronics, and external agency clients, which includes Microsoft, Naver, and Korea Ginseng Corporation (KGC), just to name a few.
• Liaise with cross-functional departments and outsourced contractors/freelancers

• Oversaw all major to minor brand design components that pertain to both the main eyewear brand and its consultancy leg, Studio Blyszak.
• Co-design and product development with suppliers, vendors, and logistics where and when required. I helped design the silhouettes and colorways for their collaborations with Achilles Ion Gabriel, Alex Eagle, Wiz Khalifa, Song for the Mute, and more.
• Designed and developed BLYSZAK's first eCommerce experience.
• Co-designed and project-managed BLYSZAK's first offline pop-up retail in Taipei, Taiwan

• Help establish and contribute to brand visual and design language across their owned media platform, products, and sub-brands.
• Design and direction for owned media editorial and advertorial content.
• Design and direction for client micro-sites on JUKSY.com

Clients include adidas, Asics, Casio, Nike, Sony, and more.

• Graphic design for digital marketing ephemera, campaigns, lookbooks, e-commerce, and more with the Director of Web and E-Commerce and the Art Director
• Assisting in photographing e-commerce product images and more
• Assisting in Lookbook / Editorial shoots and in-house styling series