I love to design impactful products. My design journey has been diverse: I’ve worked on a well-established product at Nuclei, built a product-design tool from the ground up at Figr (a 0-1 startup), and now I’m building a hyper-local events platform and a festival website for "BLR Hubba" with the team at Bychoice.
Work Experience
-
Led the creation of the annual Bangalore Festival “BLR Hubba” website (read case study)
-
Identified the need for clearer feature visualization to ensure feasibility and alignment
-
Initiated user flows and prototypes to bridge gaps between the team and clients, resulting in streamlined decision-making and a faster development process
-
Spearheaded the 0-to-1 development of Figr Identity, the company’s flagship product enabling designers to generate design systems, serving over 40,000 users
-
Built the MVP of Figr AI with a focus on functionality and feedback loop; collaborated with the growth team to collect 1000+ feedbacks and 70 user interviews to refine the product
-
Collaborated with the growth team on a product-led growth initiative, designing mini tools and a landing page to drive user acquisition
Worked on an API-based platform that enables 18+ banks globally (ICICI, Bank of Baroda, Canara, IndusInd Bank, etc.) to become Super-apps
- Spearheaded design operations to address delays in product development, reducing the cycle from 4 weeks to 1 week by building and implementing a comprehensive design system
- Collaborated with product managers and data analysts to address drop-offs on the booking review page. Redesigned the page to emphasise offers & benefits, resulting in a 12% increase in booking completions
- Led research and execution for a 0-to-1 product, addressing the need for a unified platform to buy and manage multiple subscriptions
- Initiated designing a Home screen for the super-app bundle
- Led social media marketing for the successful launch of the Micromax IN Note 2, driving engagement and product visibility
- Contributed to content strategy of brands like RAGE Coffee, Paytm Insider
- Initiated and executed a pre-launch social media strategy for Revlon’s Super Lustrous Matte campaign, increasing brand awareness
Education
Certifications
Volunteering
- Selected in the conference of Harvard College along with 2200 delegates from the pool of 100000+ applicants and 67+ nations
- Led discussions in Executive Seminar, among a group of 40 odd delegates, with RPA lead, Global Strategy & Operations at Dell Technologies
- Led logistics of the entire event for the esteemed guest Padma Bhusan Pandit Vishwa Mohan Bhatt Mohanveena
- Designed posters, and art installations & promoted the event by spearheading discussions on classical art
Taught communication skills, life skills, English and mathematics to 30 underprivileged kids aged 8-12.
Organised event on DU campus to promote education for all & motivate people to read by conducting workshops, competitions & engaging games.