Products - Dell Sales Application (DSA) Homepage, Orders and Approvals Center

• Spearheaded the design of an efficient action center for Dell’s sales enablement application, resulting in enhanced visibility of pending actions and thereby increasing user response time by 15%.

• Conducted regular usability and web accessibility audits on the sales management application, ensuring appropriate adoption of responsive wireframes using the new Dell Design System.

• Collaborated with cross-functional teams to identify user needs and improvement opportunities and generated strategic iterations for potential design directions toward product development.

Product - Salesforce Dell Connect

• Directed heuristic evaluation and collaborative design workshops to evaluate the live chat experience of Dell’s Salesforce application, resulting in designs improving accessibility and user navigation by 54%.

• Analyzed user flow patterns and heatmaps of quick delivery service applications to identify usability issues and propose solutions that improve customer order completion rate by 35%.

• Reformed information architecture, developed wireframes, and conducted prototype testing with target users, ensuring new navigation design met user needs, resulting in a 40% rise in user retention.

• Optimized the framework of the UX research report highlighting statistical user engagement data, achieving an exceptional 85% stakeholder approval rate for new feature releases.

Clients - Google, Meta

• Adopted methods such as diary studies, focus group interviews, and A/B testing to gather user feedback on the functionality and interactivity of mobile applications.

• Evaluated 50+ user feedback using thematic analysis, and content analysis to identify pain points and requirements, successfully translating research findings into deep actionable insights.

• Drove contextual research assisting with interview protocols, participant recruitment, and conducting user interviews.