About
I am Ricardo, a Product Strategist and Cognitive Designer passionate about building unique and delightful experiences.
I've spent the last 13 years redefining product experiences for companies, transforming MVPs into engaging and unique products, accelerating their path to PMF and beyond.
Projects
Enumma is a social media platform where music artists and fans connect and partner for success in need of an initial landing page to validate their Value Proposition.
Overhauled the product under a new paradigm centered on visual presence and remote-belonging, resulting in an iconic experience that helped Tribe close a $2.5M Seed round.
• Redesigned Tribe's core app and experience.
• Defined new Design Language & Experience Principles.
• Started Buril—Tribe's Design System.
• Facilitated seamless handoffs and supported the dev team.
Side Projects
A quick order generator to enable my wife’s micro-bakery customers to place orders via WhatsApp.
LBW is an agile branding studio created to help early-stage ventures and entrepreneurs.
Writing
Work Experience
Volunteering
Education
Certifications
ID 16030M3511