Rich Peniche

Rich Peniche

Design Leader in Mexico, Hi/Him

About

I am Ricardo, a Product Strategist and Cognitive Designer passionate about building unique and delightful experiences.

I've spent the last 13 years redefining product experiences for companies, transforming MVPs into engaging and unique products, accelerating their path to PMF and beyond.

Projects

2022

Enumma is a social media platform where music artists and fans connect and partner for success in need of an initial landing page to validate their Value Proposition.

2021

Overhauled the product under a new paradigm centered on visual presence and remote-belonging, resulting in an iconic experience that helped Tribe close a $2.5M Seed round.

• Redesigned Tribe's core app and experience.
• Defined new Design Language & Experience Principles.
• Started Buril—Tribe's Design System.
• Facilitated seamless handoffs and supported the dev team.

Side Projects

2021

A quick order generator to enable my wife’s micro-bakery customers to place orders via WhatsApp.

2018

LBW is an agile branding studio created to help early-stage ventures and entrepreneurs.

Writing

2018

A post-mortem after my tenure at Conekta.

Work Experience

2022 — 2022
2021 — 2022
2020 — 2021
Remote, Mexico
2020 — 2020
2016 — 2017
2015 — 2016
2013 — 2015
2012 — 2013
2011 — 2012
Co-Founder + CEO at Pikhub
Merida, México

Volunteering

2023 — Now
Monterrey, Mexico

Product & Brand mentorship.

2012 — 2014
Playa del Carmen; Zacatecas

MVP Product Design mentor.

Education

2002 — 2006

Certifications

2016

Contact

Website
LinkedIn