Rich Gustke

Rich Gustke

Product Designer in Santa Rosa Beach, FL

I'm a multi-disciplinary designer with over 12+ years of experience designing and building digital products and services for web and mobile platforms. Being self-taught, I've always approached my work with a growth mindset. I love exploring the possibilities and leveraging new technology to identify ways it can help solve business problems. What people I work with remember me for is my attention to detail, a deep commitment and respect for the craft, and the holistic perspective I bring.



Work Experience

2019 — Now
Lead Product Designer, Design Systems at 84.51°

Drive design system adoption at scale across media and insights programs while mentoring designers and leading with a systems-first mindset.

2010 — 2019
Creative Director at Clubessential
Cincinnati, OH

Shaping a decade of product, service, and brand design offerings for a Cincinnati based SaaS company in the private club, resort and hospitality industry. Delivered design, direction, and strategy for notable clients such as Disney, Snowbird, The Ritz-Carlton, Hilton, Marriott, Hyatt, Diageo, The Ohio State University, Waldorf-Astoria, and PGA.


Project Zenith @ 84.51°

I helped facilitate research and designed a prototype in Figma that would show the potential of coalescing insights to activation across our platforms with no technical obstacles.

* All content and data is for presentation purposes only.

Clubessential Point of Sale

As part of a new product release, I partnered with our product and engineering team to redesign our cloud based point of sale experience leveraging native iOS elements.

Clubessential Knowledge Base

I designed and coded a support center experience to bring vision around what a great customer support experience looked like. Coded in Atom with HTML5/SASS and compiled in CodeKit.



Design systems are so 2019. By now you are sold on the increased productivity and shared design style benefits that come from a design system and you have successfully sold one into upper management, but now what? In this talk we’ll walk you through some of the details that come after your design system has been given the green light by your organization.

Presented by Ryan Merrill & Rich Gustke