I create ideas with strategic creative thinking and fresh smart design. As a hands-on leader, I inspire my team to do the same. I have worked with Aviva, Barclays, Dow, England RFU, Kia, Old El Paso, Organix, Nike, the United Nations, Vodafone and Vogue.

Working with the new cycling organisation Route Plan Roll for the past few years, I have developed a suite of award-winning maps for Londoners hoping to get around the city on bike. As well as route planning, a key purpose of the project was to demonstrate the quality of cycle lanes. I also created a simple bold identity for Route Plan Roll to represent themselves professionally as they grow. The project was featured in national press, including Metro and Time Out.

Leading a global team of designers on a multi-million pound account, I develop effective UX/UI for a consistent customer experience across numerous digital channels. I also oversee a diverse range of strategic projects including branding, campaigns, web design and app builds. In my role on the Executive Board I have worked to mould the company’s positioning and strategy, while nurturing and developing my team of designers.