Ria Yu

Ria Yu

Product Designer in SF Bay Area


What I do as a designer:
Understanding, researching, ideating, communicating, adapting, creating, testing, iterating, building, and laughing.

What I enjoy designing:
Creating new experiences or re-imagining existing ones, user-facing products, and things that make people's life easier/happier.

How people described me:
Curious, fearless, persistent, candor, and adaptive.

What I enjoy in life:
Reading, meditation, video games, and travel (before the pandemic).

What culture I thrive in:
Authentic, open, supportive, diverse & inclusive, and respecting healthy boundaries.


Evolving Tab Groups on Mobile at Neeva

What if having tons of tabs on mobile is not dreadful? Maybe, just maybe, they can even be delightful?

Unilink App Design at AiLink

Finding an apartment and roommates to share it with can be daunting, the Unilink App is here to make it a breeze

Work Experience

2021 — Now
Mountain View

Took an iOS app from concept to launch, built design system on top of Apple native system and HIG. Did the same for an Android app based on Material Design 3.
Led ideation, concept explorations, research, interaction design, visual design, and prototyping for flows and experiences that won exceptional recognition from users and stakeholders.
Collaborated with engineering, product, customer experience, marketing and other cross functional teams.

2020 — 2020
Product Designer at AiLink

First designer at a startup focusing on a mobile app. Led research, workshops, and whiteboarding sessions to drive product and design direction.
Established style guide and design system with colors, typography, components, and interactions. Designed and communicated experiences through user flows, wireframes, mocks, and prototypes.

2019 — 2019
UX Design Research Intern at IBM
SF Bay Area

Designed and ran user research studies with clients and recruited participants. Conducted competitive analysis, screening surveys, user interviews, and usability testing. Delivered insights for user experience and product.


2019 — 2020
President at Conch Shell Mental Support
San Diego
2018 — 2019
Design Lead at Conch Shell Mental Support
San Diego

· Cofounded the student organization as a new chapter of a registered Nonprofit to promote mental wellness among international audiences.
· Led design and marketing activities which achieved 120% growth in social media followers.
· Run organization and held events by coordinating multifunctional teams as well as external organizations and sponsors.


2016 — 2020
BS in Cognitive Science - HCI / Design & Interaction at UC San Diego




Neeva Design