About
Product designer with over 5 years of experience in the digital products environment. With experience in different fields like fintech, health care, security, AR and supply chain. Colleagues describe me as a good communicator, team player, and a creative friend.
Work Experience
UK-based Consultancy Firm, helps companies develop enterprise solutions.
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Worked in a team of 4 Designers and 3 PMs.
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Contributed to defining company design process and methodology.
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Established design systems / UI Kits across multiple platforms, reducing design errors by 30% and speeding up the development process by 18%.
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Contributed / Implemented brand books, market researches, task flows & wireframes.
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Redesigned product page that increased conversion rate by 25%.
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Taught a group of 5 junior designers the principles of product design.
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Designed Vitoroom, a virtual-fitting mirror that enables users to virtually try on clothing items.
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Collaborated with cross-functional teams to ensure seamless integration of hardware and software.
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Designed a website for vitoroom.com, alongside product strategy/roadmap.
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Defined personas, empathy maps, user flows, and task flows based on user research/surveys.
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Conducted usability audits to enhance overall usability, resulting in a 24% reduction in task on time.
First online retail in Iran that utilized AR technology on the web platform.
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Designed brand identity, logo, UI, UX and packaging.
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Improved AR feature discoverability, leading to a 170% increase in average visitor time on the platform and a 150% rise in product page visits, compared to industry standards.
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Established pipeline for 3D modeling increased production speed by 200%.
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Molded over 100 real life objects for the web.
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Attended compulsory military service in Iran’s Army.
Developed expertise in photography, videography, and video editing. -
Created over 200 banner designs and visual content using Adobe Photoshop and Illustrator.
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Led and managed a team of 4 in the media section as senior content creator.
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Oversaw the production and delivery of digital content.
Iranian StartUp with the mission to make learning English easy.
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Defined learning flows based on European Framework of Reference for Languages (CEFR).
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Reduced user onboarding time by 26% by redesigning the initial learning flow based on user feedback, usability testing and effectiveness of teaching methods.
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Created and tested over 20 interactive prototypes with users, leading to a 34% reduction in usability issues and accelerating the design validation process by 22%.