Hi, I'm looking for a remote company that builds tools to help others grow bigger. Let's have a chat 💬
Hi, I'm Reza 👋
I’m a product designer focused on solving problems by experimenting with research, interaction design, and design system.
I have experience building products from zero to one and scale them into multiple products using design system for companies in Southeast Asia and Europe.
Contact
Work Experience
Xendit is a financial technology company that provides payment infrastructure across Southeast Asia.
- Increased ▇% monthly active users in Xendit’s experiments product by designing NFT collections as rewards for a gamification challenge.
- Launch the beta version of the neobank app to experiment with the way of money management for the young professionals in Indonesia.
ShopBack is the largest rewards and discovery platform in Asia-Pacific.
- Enhanced ▇% of submission in crowdsourcing deals platform with more concise and clear design flow.
- Produced design system for 9 markets with different languages in the Asia Pacific to support the Product team building ShopBack product.
- Delivered a unified set of guidelines, toolkits, and accessible components for ShopBack Android, iOS, and Web experiences.
- Organized Design System office hours events once a week to make a safe place for the Product team to share direct feedback with the Design System team.
Colearn is an EdTech company that uses AI technology to help students understand math problems.
- Acquired 1,5 million users in a month by designing a new product and strategy when companies need to change business direction to survive during the COVID-19 situation.
- Worked with UX Writer to build a WhatsApp chatbot as a bridge for the marketing channel.
Bukalapak is an online marketplace to enable small and medium enterprises to go online and has expanded to support smaller traditional family-owned businesses (warungs).
- Established a design system within 6 months to support hundreds of designers, engineers, and product teams to build 40+ products across the company.
- Led the Design Ops team on a migration project from Sketch-Abstract-Marvel-Zeplin to Figma within a month.
- Overhauled the obsolete legacy design assets tools, resulting in increased processing time by 10% using Figma API, JavaScript, and VueJS.
- Developed a set of comprehensive UI kits consisting of Android, iOS, and Web platforms based on WCAG standards to make the design usable by a wide range of people.
- Collaborated with PMs, Researchers, and Engineers to create a dashboard for 4.5 million sellers in Indonesia by research, facilitating ideation, developing concepts, designing high-fidelity, and user testing.
MTARGET.co is Indonesia's leading cloud-based powerful marketing automation tools solution.
- Planned product features with C-level and Engineers by constructing user research, sketching, prototyping, and the final design spec.
- Obtained 700 paid users in the first year by designing interactive email marketing tools for Marketers.
- Evaluated interaction design issues in the beta stage to speed up every release process to production.
- Produced a design library for Sketch that inlines with code components for Engineers to speed up the development process.
GNEWS is a social media news platform. As a UI/UX Designer, I conceptualized onboarding, search, recommendation, newsfeed, and trending now features.
Side Projects
Projects
Platform that empowers local souvenirs business to generate new ways to connect with travelers around Indonesia
Designing UI android app to find friends playing futsal and connecting with the futsal stadium for field booking.
Designing UI websites to make it easy for Loenpia Jazz audience to get information about artist, schedules and event locations.
Designing UI android apps to make it easy for Indonesian citizen to get information about the election.
Writing
The story of how I helped early startups reach more than 700 paid clients in the first year.
The story of how to decluttering style guide using (our unique brand of) the KonMari magical method.
Speaking
Giving a talk to 200+ participants on how to prepare a design team when they want to move to a new tool.
Giving a talk to the design community on how to design using calm technology principles.
Giving a talk to 150+ participants on how to create a design system using atomic design methodology.
Awards
Designed a board game for children 10 years old which contains traditional Semarang food. Contributed to creating the game design, playtest, and marketing them. Attended by more than 50 teams from 5 major cities in Indonesia.
Designed a game that helps children 10 years old to learn adding, subtracting, and multiplication in a fun way. Followed by 20 teams from all over Indonesia.
Innovation Competition by making Linux-based Operating System for offices.
Became one of 120 students representing more than 40 Universities in Southeast Asia to connect between Google and university. Contributed to plan and host fun events on campus to introduce innovative Google products and programs.