Rhea Mehta
Product Designer in New York, She/her
About
I help companies build zero to one products and drive growth.
Beyond work, my current obsessions are ice baths 🧊, breath work 🧘🏻♀️ and theme parks 🎢
Work Experience
2022 — 2023
New York
Led design for the desktop app of Dropbox Dash, an AI-powered search tool.
- Revamped the sign-up flow, increasing the browser extension install rate by 59%.
- Enhanced onboarding to create a more dynamic and engaging learning experience for users.
- Implemented a series of UI enhancements for rapid content retrieval.
2019 — 2022
Product Designer at Dropbox (Growth team)
San Francisco
Conducted experiments to optimize plan evaluation of Dropbox's offerings and increase revenue.
- Redesigned the desktop plans page, boosting Trial to Purchase Conversion Rate (TPCR) by 66%.
- Optimized the mobile plans page, resulting in 4.9% increase in Growth Net Annual Recurring Revenue (GNARR).
2018 — 2019
San Francisco
Led design for Uber Pass (now called Uber One), Uber’s membership program to save on rides, bikes, scooters & Eats.
- Designed and A/B tested different subscription models.
- Identified pain points and provided short and long term solutions to influence the strategic roadmap.
- Successfully launched in 40 cities with 400k+ active users.
2017 — 2017
Orlando
Designed the first iteration of the Super Nintendo World companion app. The app enables guests to track digital coins and keys that they collect through their interactive Power Up bands.
Education
2014 — 2018
Savannah, Georgia
Contact
Email
LinkedIn