About
With over 6+ years of experience as a Senior UX Designer, I have cultivated a versatile skill set and gained expertise across various industries such as SaaS, Fintech, E-commerce, Enterprise, Logistics, and the Government of Pakistan. My core emphasis lies in leveraging design thinking methodologies, user-centered design, and critical thinking to develop innovative products that effectively fulfill user needs and align with organizational objectives.
Awards
My exceptional performance as a Senior UX Designer led to my recognition as the Designer of the Year, acknowledging my outstanding contributions and achievements in the field.
Work Experience
Alinma Bank
Guiding the design strategy, collaborating closely with the team to address business challenges and cater to the needs of bank users, resulting in a personalized and user-friendly experience.
Conducting extensive UX research to understand the digital requirements and challenges encountered by online users in Saudi Arabia, with a specific emphasis on their interactions with various services through the app.
Utilising data and analytics to make informed decisions and enhance the Mobile App design, with the goal of increasing user engagement.
STC (Specialized by STC - Installation tool):
Streamlined user journeys to present data deviations clearly, offer visibility into current resources, and provide status updates for swift monitoring and decision-making.
Created a user-centric approach, delivering visual designs and establishing a clutter-free design system for organized and user-friendly interfaces.
Implemented an intelligent management solution for stc technicians and third-party vendors, optimizing their interactions.
Etisalat – Wallet:
Simplified tasks and interactions for both new and existing journeys, enhancing usability and making the user experience more intuitive.
Optimized processes, reduced friction in completing tasks, and introduced new features like Apple Pay, Google Pay, and Samsung Pay to cater to diverse user preferences.
The Pearl Island – UDC:
Led the design strategy to create a seamless, user-friendly experience for The Pearl Island residents, considering business challenges and user needs.
Conducted thorough UX research to understand residents' digital needs and interactions with island facilities via the app.
Utilized data and analytics to optimize the Mobile App design for enhanced user engagement and satisfaction.
Government of Pakistan:
As a Senior UX Designer, spearheaded multiple projects, emphasizing user-friendliness tailored to the unique needs of the Government of Pakistan.
Disney – Hiro App:
Collaborated with the Disney team to create the user-friendly web portal Hiro App, addressing usability concerns through a comprehensive UX evaluation.
Led the redesign project, enhancing navigation and accessibility features for a seamless user experience.
E-Approvals:
Played a key role in enhancing the portal's intelligence, integrating annotation tools for precise logo placement and optimizing workflows for efficient approval management.
Conducted user research and iterative design processes to ensure the portal achieved its objectives of efficiency, user-friendliness, and enhanced functionality.
PANAVISION – The Light Room:
Developed a comprehensive brand language and identity for the PANAVISION Design System, ensuring consistency across products and applications.
Created design patterns and components for quick interface development, providing training and ongoing support to empower designers and developers.
MANATAL – HR Portal
I took the lead in developing the "Reporting System" feature, which facilitates the generation of comprehensive yearly reports for candidates. This innovative functionality promotes transparency, tracks employee progress, and contributes to efficient decision-making. Automating the report generation process, it offers valuable insights for performance evaluation. The Reporting System was specifically designed to enhance the user experience for MANATAL customers, providing them with added convenience and value.
At AppifyTech, my role involves ensuring exceptional product usability and delivering a delightful user experience for our mobile and web interface. My primary focus is on enhancing the user experience of our CRM and CIM portals, specifically for our healthcare solution designed for US hospitals. This solution aims to provide a comprehensive and convenient platform for hospitals and patients.
In this position, my key responsibilities include:
• Leading individual Design Sprints, engaging with stakeholders from around the world.
• Gaining a deep understanding of user needs and translating them into effective design concepts.
• Collaborating closely with developers, software engineers, copywriters, photographers, and account managers to provide outstanding client service.
By combining these duties, I ensure that our products align with user expectations, contribute to seamless healthcare experiences, and meet the demands of our valued clients.
Multiple Projects
I have gained extensive experience by working on a wide range of design projects for various clients. For instance, I conducted user research and designed a web portal for an online trading platform, aiming to enhance the overall customer experience. Through close collaboration with the development team, I ensured that the portal effectively met user needs. Additionally, I focused on creating a user-friendly interface for a gaming platform, conducting thorough usability testing to ensure a seamless gaming experience. Lastly, I undertook a project for a food delivery service, where I designed a mobile app that improved the ordering experience for customers and streamlined the delivery process for riders. This app also included a feature for table reservations in restaurants, further enhancing the overall user experience.
Instructor Brandon
I played a pivotal role in shaping the company's e-commerce strategy and enhancing the overall product experience. My contributions encompassed conducting a comprehensive feasibility analysis for the successful introduction of new Dynamics AX/365 Courses on the e-commerce platform. Furthermore, I optimized the post-purchase experience to boost customer satisfaction and loyalty. Additionally, I spearheaded the design and implementation of innovative features that significantly improved the overall product experience.
Education
iadm.edu.pk
I completed a creative design course where I focused on learning about web design and the rules of digital design, which allowed me to develop a strong foundation for creating effective and visually appealing digital experiences.
Majors in: Human-Computer Interaction, Digital Web & Mobile Interface Design, User Psychology, Web Engineering, Software Project Management
Passed with a 3.12 CGPA out of 4.00.
Certifications
UX Management: Strategy and Tactics course, help me in gaining a deeper understanding of the principles and practices of user experience (UX) management.