
Regina Ekwere
Digital Marketer in Uyo, Akwa Ibom State Nigeria., she/her
About
Regina Ekwere is an experienced digital marketer with 2 years in social media management, community management, social media marketing, content creation and email marketing with a demonstrated track record of success in managing and growing strong and active online brands.
Experienced in utilising various Social Media platforms to achieve outcomes, I remain updated on trends and employ data to improve performance. As a team player, I collaborate effectively and seamlessly integrate social media into comprehensive marketing strategies, ensuring a unified brand presence.
Her proficiency in crafting content and fostering community engagement has resulted in heightened brand visibility, customer allegiance, and lead generation. Eager to contribute to the success of forward-thinking organisations.
Side Projects
I was entrusted with the responsibility of managing the social media page for Trispark Academy, which led to the orchestration of a remarkable lead-generation campaign that fueled an unprecedented turnout for sales.
Numbers don't lie, over 2 million sales in 12 hours were pulled out on a platform that was not up to 1 month old after developing a creative strategy.
Work Experience
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Developing a social media strategy which involves researching the brand's target audience, choosing the appropriate social media platforms, and setting goals.
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Creating and curating content such as text, images, and videos that represent the brand's overall message.
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Creating and managing accounts on various social media sites, such as creating profiles, posting status updates, and responding to messages.
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Monitoring and analyzing metrics using analytics tools to monitor the effectiveness of the company's social media presence and make data-driven decisions to improve future campaigns.
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Engaging with the community by monitoring, responding to, and engaging with followers on a company's social media accounts.
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Staying up-to-date with social media trends and updates to keep up with the latest features, trends, and best practices.
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Identifying relevant keywords and phrases that potential customers are searching for in search engines. This involves analyzing search volume, competition, and relevance to the website's content and goals.
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Created engaging content that aligns with the brand's messaging.
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Planned and implemented a content strategy that drove the brand's goals.
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Interacted with the brand's audience promptly, fostering positive relationships.
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Expanded the brand's reach and engagement with paid advertising.
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Analyzed data to track performance and fine-tuned brand strategies.
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Built a thriving online community through discussions, polls, and user interaction.
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Conducting a comprehensive audit of a website to identify areas for improvement in terms of SEO, including technical issues, on-page optimization, content quality, and backlink profile.
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Developed content strategies that aligned with SEO goals, including creating high-quality, relevant content optimized for target keywords and user intent. This involved blog posts, articles, videos, and infographics.
I played a crucial role in leading and managing the day-to-day operations of the Digital Marketing Team. My duties spanned a diverse array of essential functions, including:
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Strategic Development: Devising and executing all-encompassing marketing strategies with a primary emphasis on lead generation and conversion optimization.
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Content Creation: Creating captivating and compelling content for various social media platforms to maintain a uniform message and uphold brand representation.
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Community Engagement: Proactively interacting with the online community, nurturing meaningful engagements, and building a positive brand presence.
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Customer Relations: Taking on the role of an Online Customer Representative, effectively addressing customer inquiries and concerns to maintain high levels of customer satisfaction.
Volunteering
Led the content team for PHP Connect, an event that was hosted by PHP Talks, where the marketing results and conversion rates led to an instant contract from the organisers of PHP Talks to manage their social media platforms and generate more content for the brand.
As the team lead, my responsibilities encompassed a wide range of key functions, including:
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Developed and executed strategic marketing campaigns, leveraging social media platforms to create a remarkable buzz surrounding the event.
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Demonstrated professionalism by consistently delivering high-quality content, maintaining a genuine and authentic tone, and building trust with the brand's audience.
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Contributed to the significant success of the event by generating substantial registrations and positively impacting its overall reach and visibility.
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Continuously updated the brand's social media platform with live-action footage to engage with the audience during and after the event.
Co-led the marketing campaign of DevFest Uyo 2023 which generated a high impression and appeared in trending posts on X
Education
Computer Science