Reet Oberoi
Awards
We built Nurturly, an AI-powered community app that connects pregnant and postpartum women with personalized resources, trusted recommendations, and a supportive network, prioritizing their recovery and well-being.
Work Experience
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Developed user flows, information architecture, and hi-fidelity mockups for the web interface of an AI-powered compliance documentation tool, tailored to user workflows and processes.
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Worked with a small cross-functional team and held regular meetings to ensure alignment with client requirements, technical feasibility, and on-time delivery
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Conducted usability testing with over 50 users, analyzed feedback to improve the usability issues in the user flow of the Tutorial, leading to a 14% reduction in drop-off rate
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Revamped the visual design of the end-game screen by focusing user attention on mini-game tasks to increase its engagement and an expected 10% increase monetization of the feature.
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Worked as the sole designer to improve the revenue of the products through strategic design in collaboration with Product Manager, Data Analyst and Software Developer.
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Spearheaded the design process from conducting research, wireframing, hi fidelity designs to usability testing for a competitive leaderboard feature, successfully achieving a increment of $11.5k per month
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Implemented insights from online surveys, A/B tests, ethnography studies, and player behavior analysis on cosmetic gifts like effects and skins, resulting in a 16% increase in in-app purchases
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Improved the onboarding user flow by analyzing data to identify and address pain points at drop-off points, resulting in an 8% reduction in the drop-off rate
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Redesigned 16 underperforming Educational games for grades 3-12 for Science and Math making tough concepts easier through interactive storytelling, resulting in a 22% increase in average completion rates of these games.
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Conceptualized an Augmented Reality educational game for Disney x BYJU'S to make an engaging tactile learning experience for children ages 6-9 from research, physical prototypes, digital prototypes to usability testing.