About
📍Growth Design Lead at Atlassian focused on building awareness, activation, and ai-powered experiences across flagship products
Work Experience
Design Lead, Confluence Growth
Aug 2023 — Present
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Drove #% growth rate across Confluence’s Land Growth customer journey (discovery, signup, onboard, and first purchase) in 2023
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Led 15 IC designers and 3 managers, across multiple smaller teams, through growth design best practices, workshops and recurring rituals
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Partnered closely with leadership and product leads to build roadmaps, define OKRs, and develop strategies that leverage personalization + Atlassian Intelligence (AI)
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Contributed to the program’s increased velocity and overall design quality
Design Lead, Confluence Growth
Aug 2023 — Present
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Design lead and Co-Product Owner for Atlassian’s Migration Program, driving awareness of Server End-of-Support and Cloud Migration activation
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Built personalization strategies and experiences that increased customer activation
Partnered with Product and Marketing leads in developing quarterly roadmaps -
One more line here
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Managed a small group of Design and Product interns
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Design lead and Co-Product Owner for Atlassian’s Migration Program, driving awareness of Server End-of-Support and Cloud Migration activation
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Built personalization strategies and experiences that increased customer activation
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Partnered with Product and Marketing leads in developing quarterly roadmaps
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Managed a small group of Design and Product interns
Design Lead, Hedge Fund Services ( Nov 2019 - Jan 2021 )
— Worked across 9 product and engineering teams to redesign Northern Trust’s Hedge Fund Services platform; resulting in improved performance, functionality, and usability ( 90% of internal users said experience had ‘greatly improved’ )
— Led cross-functional workshops educate teams on UX best practices for scaling data-dense apps across Web + Mobile properties; in addition to advocating for accessibility, scrum frameworks, and usability testing
— Unified the platform’s design language via Northern Trust’s Design System and contributing +12 shared components and patterns that other teams adopted
Design Lead, Data Direct ( July 2019 - Nov 2019 )
— Drove redesign of a data-set focused product, built within MS Excel’s third-party plugin ecosystem, to support clients aggregating large data sets.
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Built net-new flows + strategies to increase JSM, JSW, and Confluence trial activations by 30% and generated a 7% revenue increase optimizing existing flows
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Authored thought-leadership for internal replication and scalability