Rajat Sethi
☕️

Rajat Sethi

Product Design & Design Systems in Chandigarh, India, He/Him

Open for full-time opportunities in Product Design.

9 months ago

About

[product designer and design system-er]: 🌞A typical day for me In a world of pixels, I dance through research, user flows, and visuals; capturing aesthetic pictures 📸 & battling for some much-needed sleep 💤. When I'm not immersed in the world of design 🌈, I hunt for the best ☕ chai spots and listen to R&B music 🎵.

Projects

2024
Mazinda E-commerce Platform Redesign at https://mazinda.com/

Description: The goal of this project is to redesign the Mazinda e-commerce platform for both mobile and desktop views, enhancing user experience and improving the overall visual appeal. The project involves multiple changes and additions to various pages, optimizing the layout, and introducing new pages based on user and store requirements.

Goals of Project:

  1. Improve the user interface and experience on both mobile and desktop platforms.

  2. Enhance the functionality of key pages, such as product listings, user profiles, and the checkout process.

  3. Streamline the store management interface for administrators, introducing new features for better control and visibility.

Process: The redesign process involves modifying existing pages, adding new pages, and aligning the design with user preferences and modern e-commerce trends. Mobile and desktop views are considered separately to ensure a seamless experience across devices.

Details of Features:

  1. Mobile View (User):
  • Enhanced login and signup process with password fields, forget password option, and login via email/phone number.

  • Redesigned homepage layout with a prominent logo at the top, scrollable categories, and improved search functionality.

  • Simplified user profile creation with only a username, phone number, and optional email, followed by OTP verification.

  • Redesigned product listing pages with improved sorting options, quantity adjustments after adding to the cart, and a home icon for navigation.

  1. Mobile View (Store):
  • Revamped store login with options for email/mobile number, forget password functionality, and improved security.

  • Optimized store management interfaces for stock updates, order tracking, and product status management.

  1. Desktop View (User):
  • Streamlined desktop views with a focus on improved navigation, product display, and sorting options.

  • Cleaned-up header design with the logo placed at the top in a light blue space for a consistent look.

  1. Desktop View (Admin):
  • Introduced new screens for admin management, including pending store requests, rejected store requests, and product approval with sales price entry.

  • Added features for handling pending payments, and providing detailed information on payment status.

Skills Used:

  • User Experience (UX) Design

  • User Interface (UI) Design

  • Mobile App Design

  • Desktop App Design

Work Experience

2021 — 2023
Mohali

• Spearheaded product design initiatives within the ADC, orchestrating collaborative events that facilitated skill development and industry networking.

• Elevated community engagement by 40%, providing technical support and cultivating an environment for collaborative knowledge sharing in the realm of product design.

2022 — 2022
Mohali, India

• Orchestrated creative design strategies, resulting in a 30% increase in RISE E-Summit’s engagement

• Managed a team of 8, maintaining high design standards and brand alignment.

• Cultivated a collaborative environment, fostering creativity and professional growth.

Education

2020 — 2024
2019 — 2020
2017 — 2018

Certifications

2023

Google UX Design Professional Certificate Learnings:

  1. Design Process Mastery: Proficient in the complete design process, from empathizing with users to iterating on designs.

  2. UX Research Fundamentals: Solid understanding of planning, conducting interviews, usability studies, and synthesizing research results.

  3. Foundational UX Concepts: Applied crucial concepts like user-centered design, accessibility, and equity-focused design.

  4. Diverse Skill Set: Developed skills in UX, prototyping, wireframing, usability testing, and design tools like Figma.

2023

CalArts Graphic Design Specialization Learnings:

  1. Fundamental Skills: Acquired essential graphic design skills, focusing on image-making and typography.

  2. Versatile Disciplines: Explored interface design, motion graphics, and editorial design for a broad skill set.

  3. Transferable Tools: Developed formal and conceptual tools applicable to diverse design contexts.

  4. In-Depth Knowledge: Gained insights into art history, branding, visual communication, and typography.

2020

- Figma

- Variables

- Design System

- Prototyping

- Responsive

- Workflows

- Handoff

- Process Design

Contact

LinkedIn
GitHub