About
I am a visual storyteller in any given space – a piece of paper, packaging, on screen, textile or something wide open.
I specialise in branding, image-making, illustration and animation. I also enhanced my digital design skills, like UX/ UI design and digital design systems, to advance my career.
Open for collaborations and commissions <3
Projects
Side Projects
An ongoing process for creating a visual performance with the instrumental pieces.
Work Experience
After maternity leave, I decided to work as a freelancer to focus on child-taking and work more closely and intentionally with freelance clients. I am taking on projects that feel meaningful to me, experimenting with producing my own products and spending a lot of time with my son.
Switched gears from the fashion world and joined the advertising agency OMI in Copenhagen. From classic graphic design, such as logos, brochures, and store signs, to digital content, I developed more user-oriented products for different clients and presented visual proposals for marketing campaigns.
I was an integral part of the creative team, utilising my skills to design exquisite textile prints for collections from PF18 to AW20. My techniques perfectly blend traditional hand painting and digital methods. I provided top-notch in-house graphic design services, covering everything from e-commerce packaging and pop-up shop design to digital invites and official sustainability commitment documents. I also supported fashion shows and lookbook photoshoots, ensuring everything went smoothly.
I took on the position with the chairman, Nina Beckmann, in 2013. I revamped the identity system and created branded stationery using the letterpress technique. In addition, I designed a comprehensive logo system for 'Grafikens Hus care of/' after the fire accident, which included exhibition brochures, signages, boutique packaging, and boutique arrangements. I also provided art direction for all visual communications, including printed materials (exhibition posters, flyers) and digital assets (newsletters, podcasts, homepage, and webshop).
I was part of a small team that followed and developed an identity manual to create packaging and signs for stores worldwide. We made sure that all stores were up-to-date at the same time. We also extended the visual identity to different language systems, such as creating an Arabic logo for the Middle Eastern market and a bilingual identity for the Canadian market. We also produced a small stationary line, including handprinted notebooks and seasonal greeting cards. Lastly, we provided all the final artwork for the packaging, which follows diverse countries' restrictions.
My first job out of school was as a junior graphic designer. This was also where I learned graphic design and branding in practice. I worked under art directors to ideate and execute client-based projects, providing design, illustration and final artwork skillsets.