Majored in Design and Visual Communications

• Pitched and implemented identities for 15+ major e-commerce brands to bring their visions to life.

• Launched five creative advertising campaigns for seasonal deals and product releases.

• Conceptualized social media, web, and packaging toolkits to enhance brands' market performance and visual storytelling.

• Articulated extensive identity pitches for Grammy award-winning artists and new media brands like Bruno Mars and Kanye West.

• Partnered with art directors and designers to craft experiential campaigns for forward-thinking brands and institutions.

• Conducted comprehensive visual research on brand experience design.

• Directed the development of posters and digital design for the 2020 VISCOM Faculty Search Presentation Series within tight deadlines and quick turnaround.

• Created 20+ editorial designs, 30+ illustrations, and two data visualizations for SAIC’s award-winning monthly journal.

• Designed and developed 10+ web articles for F News' online issues during the COVID-19 pandemic. Conceptualized and directed a 15-second TV spot promoting F News's website.

• Launched an insight-driven ad campaign under a fully remote and fast-paced environment.

• Led UX research workshops to establish campaign narrative and creative strategy.

• Built and maintained a fully responsive and branded website under tight deadlines.

• Specialized in brand development, environmental graphics and other forms of communication design that involved campaign concepting, information visualization, digital advertising, conceptual writing, and photography for school clients.

• Collaborated with the marketing team to develop and execute a full spectrum of creative content such as print collateral, signage, and motion graphics. Clients include real-estate properties such as the World Trade Center, Willis Tower, and 120 Broadway.

• Led the most active Chicago student chapter of the largest professional graphic design organization, with a focus on career development and design for social impact.

• Increased active members count by 600% across 7 timezones. Doubled funds raised from hosting events in 2019.