About
Currently working at Intercontinental Exchange (ICE) where I own the role as Senior User Experience Designer and direct the UX strategy with a team of three junior designers.
Previously at Oracle, I focused on creating experimental products and integrating company-acquired designs under the new design system language.
At Home Depot where I worked on several challenging initiatives. I led the design for a new regional sales metric system, participated in user research interviews.
Lastly, I acted as one of the leads for the design system team at NCR across both its payments and hospitality branches.
Work Experience
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Directed UX strategy for internal and external tools, collaborating with directors, product managers, and developers to align project timelines and design goals.
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Mentored and coached a team of three junior designers, fostering skill growth and ensuring the delivery of high-quality designs.
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Expanded a limited audience segment builder, improving targeted marketing campaign effectiveness by 60% and increasing customer engagement metrics by 25%.
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Designed a restaurant preparation product that reduced kitchen prep time by 30% and enhanced overall operational efficiency by 15%.
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Launched a restaurant kiosk product with two other designers, achieving a 25% increase in customer throughput and a 20% boost in average order value.
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Created app images for users using Photoshop and Illustrator, enhancing onboarding experiences.
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Conducted user research to validate retail and enterprise sales metrics, translating insights into actionable design solutions.
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Collaborated with cross-functional teams to prototype wireframes and deliver developer-ready designs after user feedback validation.
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Led the creation of the company’s first component library and brand unification using Figma, reducing inconsistencies in design and development.
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Tested the new design system with a mobile banking use case, establishing a foundational roadmap for design-to-development processes.
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Designed a comprehensive design system library using Sketch, streamlining data visualization by 33% and improving user comprehension by 25%.
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Conducted A/B testing prototypes via Fullstory, driving a 15% increase in user engagement.
Awards
Items are identified from one or more catalogues and images of the items are obtained. A dynamically rendered Virtual Reality (VR) store is constructed from the images and from images of objects/structures associated with a store. The item images that populate the VR store can be customized to a given customer and/or a given store. A VR session is established with a customer within the VR store, the item images can be selected, examined, and purchased during the session by the customer as the customer navigates through the VR store. Specialized rooms during the VR session allow the customer to interact in real time with other customers shopping via other VR sessions. The customer and other customers are rendered as avatars within the specialized room. A designated avatar or automated chatbot provides automated and real time assistance to the customer during the VR session.