About
I'm a growth hacker and consultant based in Bogota. I believe in fast iterations and using first principles to solve complex problems. I'm currently leading growth at a robotics startup called Kiwibot.
Work Experience
I created revenue models and developed growth cycles to achieve significant market share by growing the overall customer base. My main focus was Search Atlas and LinkGraph, but my role covered all internal brands.
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Developed and managed strategies that directly increased deliveries by 49% YoY.
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Led the development of a comprehensive growth strategy that increased user acquisition by 32% YoY.
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Managed direct communication with over 25 client accounts and visited three campuses in the USA, resulting in the biggest sale of subscriptions in company history.
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We increased client satisfaction by creating relationships, listening to concerns, and executing immediate changes.
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I reduced the CAC by 87% by optimizing the marketing costs and revamping the acquisition and retention strategy.
Lead the growth sub-department at Kiwibot.
Indirectly managed operations personnel in executing growth strategies.
Developed and executed strategies and created processes and systems to more efficiently communicate and work with other departments.
Personally executed strategies on-site on several college campuses and universities on the east coast.
Created and managed the onboarding of more than 100 operations personnel in everything regarding growth.
Project management on a blockchain and NFT integration. Hired artists and prepared a strategy for launching the project.
At the same time, I worked with the CEO team on several projects, such as fundraising, process creation, and planning.
Education
An intensive, immersive five-week pre-accelerator program in Silicon Valley.
Descriptive analytics
Predictive analytics
Prescriptive analytics
Certifications
Being a growth leader is more than executing growth strategy. Develop skills to manage your team, goals, and career.
This online program is ideal for managers and leaders who wish to learn how analytics can help improve their decision-making processes. Business Analytics: From Data to Insights will give participants an understanding of how to look at data and identify insights, improve their ability to make long term predictions, and prescribe future actions to help make better business decisions. Participants come from a wide range of industries, job functions, and management levels.
The Certified Blockchain Expert programme has a comprehensive curriculum that will introduce you to the various facets of Blockchain technology and the industry that is growing around it. The certification will also assist you in understanding Blockchain-based business applications.
A step-by-step system to create, analyze, and communicate a compounding growth strategy.
The most comprehensive overview of the systems and frameworks that form the foundation of successful growth.
Projects
Started a blockchain event brand focused on providing value to businesses and people about the use-cases of the technology.
Web design and no-code development using Webflow. Copywriting and ongoing growth consulting.
Project consulting and management. Led a development team throughout the process and launched a multi-function web3 platform.
Side Projects
Worked for over four months on this side project. I am constantly adding new updates.