About
Hi, I'm Rafael, a Product Designer with over 6 years of experience. I hold a Bachelor's degree in Design from Pontifícia Universidade Católica do Paraná and specialized in User Experience Design at Pontifícia Universidade Católica do Rio Grande do Sul.
I'm passionate about solving problems through a user-centered approach. My expertise includes developing comprehensive design systems, conducting user-centered research, and collaborating with cross-functional teams to deliver high-quality software solutions. I have a strong background in prototyping and research, which allows me to bring a holistic perspective to my work.
Throughout my career, I've worked on various projects, including video call apps, financial platforms, and SaaS solutions. My primary skill as a product designer is understanding user needs and creating functional, aesthetically pleasing designs that contribute to successful products.
Projects
Work Experience
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Developed a comprehensive Design System for a CRM, including designing interfaces for a video call app, web application, and a financial platform.
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Led the entire design process from initial discovery to the final version, collaborating with product managers and engineering teams.
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Conducted research for new features based on data analysis and user feedback, resulting in relevant and impactful solutions, which led to a 30% increase in user satisfaction and a 20% reduction in support tickets.
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Created intuitive and visually appealing interfaces, ensuring user satisfaction and enhancing user engagement by 25%.
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Designed user interfaces, illustrations, and icons with a focus on consistency defined in the design system.
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Conducted usability testing sessions with primary users to validate new solutions, improving task completion rates by 15%.
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Defined and executed the design vision for multiple products across various industries, including apps for fast-food and coffee shops.
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Conducted qualitative and quantitative user research to understand the target audience's needs and pain points, resulting in a 40% increase in user retention.
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Developed wireframes, prototypes, and high-fidelity mockups to validate design concepts and test usability.
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Designed user-friendly interfaces for fast-food and coffee shop apps, increasing order accuracy by 20% and reducing checkout times by 15%.
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Collaborated closely with cross-functional teams to ensure design solutions met both user and business needs.
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Conducted usability testing sessions to gather feedback and iterated on designs based on results, leading to a 25% improvement in user task efficiency.
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Enhanced social media impact by curating engaging content, increasing follower engagement by 50%.
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Created captivating visuals for diverse social media platforms, expanding brand recognition and increasing website traffic by 30%.
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Designed dynamic marketing materials and ensured a user-friendly website, maintaining a robust online presence.
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Utilized HTML, CSS, and UI design skills to create visuals aligned with the brand, improving site usability by 20%.
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Created and edited promotional videos for university events, increasing event attendance by 15%.
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Developed digital materials aligned with university branding guidelines, enhancing campaign engagement by 20%.
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Collaborated with cross-functional teams to integrate visual elements into diverse projects.
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Contributed fresh design perspectives and innovative ideas to elevate the overall quality of university communications.
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Developed visual identities for internal projects, ensuring cohesive branding.
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Created layouts for social media, enhancing online presence and engagement by 25%.
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Produced promotional materials such as brochures, posters, and flyers.
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Gained hands-on experience in Adobe Illustrator, Photoshop, and branding.