About
Creative / Design / Brand
A cultural multi-disciplinary to the core, Raeland is equal parts creative, entrepreneur and community advocate. He works as a conduit - connecting product, brand and community.
Along with being the creative lead for the lifestyle brand and art collective I’ll Call You Tomorrow (ICYT), Raeland also operates as a freelance designer and consultant under the moniker Tomorrow Works.
Contact
Projects
Art Direction / Graphic Design
Graphic design for JARREAU VANDAL's Vancouver tour stop, presented by Up. Records and Co.
Known for his eclectic sound spanning R&B to house and beyond, Jarreau is an Amsterdam based DJ, Musician and Producer who has played for the likes of Boiler Room and Soulection.
Art Direction / Graphic Design
Graphic design asset designed for "Fund Your Fun!" music grant workshop / seminar.
Event hosted by Vancouver-based community focused music collective Come Spin With Us, and the provincially funded arts catalyst agency, BC Creative.
Creative / Apparel Design / Product Development
Released as part of ICYT's SS24 season across multiple accessories, "Tropa" Camo is a custom camouflage print designed by Raeland Mendoza.
The print uses abstract shapes derived from photographs of flowers in the Philippines, ranging from city Dangwa's (Flower Markets) in Manila to the rural rain forests of Ilocos Sur.
With a history steeped in occupation and military conflict, Tropa Camo seeks to reclaim and pay homage the beauty of the islands, while exploring Filipino diasporic identity.
Creative / Design / Activation
An experimental community and event space by lifestyle brand and art collective I'll Call You Tomorrow (ICYT) from Spring to Summer 2024.
The three floor "Community Third Space" housed a weekly event programming of artist guest residencies, retail pop ups, and nightlife.
Hosting over 25 events in the 4 month duration, our team collaborated with over 50+ artists and creatives from across the country, as well as hosted partnerships with the likes of the WNBA.
Creative / Design / Strategy / Activation
A tentpole release of the I’ll Call You Tomorrow FW23 season, LOVERS LANE is a collaboration with Plaza Bowl Co. - a historic bowling alley complete with vintage wooden lanes and over 25 years of history in the brands hometown of Edmonton.
Lead by Raeland, the ICYT team lead product design, go-to-market strategy, as well as produced the launch event for the special release.
Full case study available via TOMORROW WORKS
Creative / Design / Sourcing + Product Development / Content Production
Designed, styled and photographed by Raeland, the first release for the FW23 season, the limited capsule focused on the transitional climates and subtle texture changes.
Full case study via TOMORROW WORKS
Work Experience
Freelance apparel designer and marketing consultant in the fashion, music and lifestyle industry across Canada, USA, Europe and Asia.
• Execute production of and deliver all creative, product and strategy deliverables according to project timeline and budget
• Manage communication across client management touch points, identify and develop potential client leads
Creative Director and Co-Founder of internationally recognized lifestyle brand and art collective.
• Directed all product, events and brand partnership initiatives across physicial and digital channels
• Lead 12 person team across fashion, retail/hospitality and non-profit fundraising sub-divisions
• Responsible for high level creative, brand, and content strategies for social, e-mail, retail and hopitality venue touch points
• Design, plan, source and develop up to 30 unique apparel product SKU’s / styles per season
• Featured in GQ (ONLINE), as well as multiple other international media outlets
Lead creative for I’ll Call You Tomorrow (ICYT) brand event venue, retail and community multi-use space.
• Lead creative on multiple large scale partnerships, including the WNBA
• Collaborated with Operations director to create, plan and execute over 25 events in 4 month summer season period
• Identify, develop and manage community relationships, sales leads and external brand partnerships
Developed fashion brand and creative practice of GRAMMY-NOMINATED artist and filmmaker Keavan Yazdani, former Co-Creative Director of international recording artist Daniel Caesar.
Lead 2 international scale marketing campaigns, 1 retail pop up and various product launches across E-commerce and physical retail platforms.
• Managed 6 person, international creative team to achieve project execution while maintaining operating budgets
• Translated creative concepts to technical designs and coordinated with manufacturing partners.
Volunteering
Member of specially commisssioned committee for the 2023 Juno Awards (Canadian music awards). Consulted on talent and event programming, and community partnerships
- Resulted in 8 live music events, as well as creation of on going partnership with Edmonton Public Library Musican/Writer in Residence program
Features
Interview feature in "Portrait of Chinatown" Docu-Series by Jordon Hon & Telus Storyhive (Episode 04)
Community interview feature by Vans Canada and Canadian fashion retailer Gravitypope.
Interview content feature with entrepreneurship and community platform Pier Five.
Product design work featured in GQ online product round up.
Speaking
Part of Edmonton Design Week's "Pecha Kucha" event programming, this talk focused on using vulnerability and the tensions within emotional narratives to guide creative output and collaborations.
Part of speaker panel revolving around navigating collaborative projects and opportunities.
Panelist at Edmonton Design Week "Pecha Kucha" speaker panel.
Podcast interview with fashion and culture podcast, VANITY ULTRA.
Podcast interview with personal story and general interest podcast "My Immigrant Life".
Interview feature with entrepreneurship and community platform Pier Five.
Youth entrepreneurship lecture with Volunteer Alberta.
Newsletter interview with "Human Pursuits" newsletter.
Podcast interview with culture and general interest podcast, NOWHERE FAST.
Interview with fashion content creator Drew Joiner (295K on Tiktok) on his podcast, "Beyond the Garment".
Writing
Travel diary written feature by Raeland Mendoza. Special edition of "Logging On" Newsletter by ICYT.
On-going general interest and culture newsletter column with Ian Chow. Part of I'll Call You Tomorrow's newsletter programming.