About
I'm passionate about immersing myself in every aspect of user interface and experience design, from conducting stakeholder and user interviews to crafting interactive prototypes. With a proven track record of being data-driven, I excel in connecting the dots and forging meaningful connections based on insights gleaned from diverse fields. My ability to leverage this skill set has enabled me to design innovative products that resonate with users and drive positive outcomes.
Work Experience
Employing a user-centered design approach, I've closely collaborated with both clients and internal teams to conceptualize and implement intuitive interfaces spanning various digital platforms. I've been instrumental in spearheading the creation of dynamic digital solutions for a wide-ranging client base.
As a UI/UX designer at a startup studio agency, I played a pivotal role in crafting innovative digital experiences for emerging ventures. Leveraging my expertise in user-centered design principles, I collaborated closely with multidisciplinary teams to conceptualize and develop intuitive interfaces that resonate with target audiences.
As the Product Designer for Hume involved in a project revamping the Muslim Charity Website, I led efforts to enhance user experience and functionality. Through extensive research and analysis, I identified key areas for improvement and developed a design strategy aligned with the charity's mission. Created intuitive navigation flows and interactive features. Through iterative user testing and collaboration with cross-functional teams, we successfully launched a redesigned platform.
I had the privilege of participating in a noteworthy project collaboration between The Jakarta Post and Reuters Foundation, where I contributed to the creation of an interactive article addressing energy consumption in Indonesia, one of the world's most populous countries. Through the project, I effectively combined insightful journalism with interactive data visualization techniques to engage readers with visually compelling content. This accomplishment reflects my ability to collaborate on complex issues, promote a deeper understanding of critical topics, and encourage meaningful discussions about sustainable pathways for the future of energy consumption in Indonesia.
Demonstrated expertise in translating user research, data analysis, and competitive insights into innovative solutions. Proficiently employed a range of design artifacts, including sketches, wireframes, user flows, mockups, high-fidelity visual designs, and prototypes, to enhance the user experience for Aquaculture stakeholders. Furthermore, I played a pivotal role in enhancing the AquaHero mobile app, resulting in a 15% improvement in data synchronization between farms and the Head Office, contributing to increased operational efficiency and productivity.
As a team member working on the Sagara Technology project, I spearheaded the UI/UX design efforts for a transformative project, resulting in a remarkable 15% reduction in user friction. Tasked with crafting the user experience for a B2B Pharmacy marketplace, connecting distributors with outlets like pharmacies, hospitals, and drug stores, I championed the entire design process, from wireframing to prototyping and rigorous usability testing. My meticulous approach not only streamlined the user journey, making it more user-friendly but also fulfilled critical business objectives, ensuring a seamless and efficient eCommerce website that significantly enhanced user satisfaction and operational efficiency.
I played a pivotal role in Trans Shopping Mall Group's marketing and branding success by creating a comprehensive master design, resulting in a 30% increase in brand recognition and customer engagement. Collaborating closely with the Head of Digital Marketing, I also helped develop branding guidelines that boosted the Graphic Design team's efficiency by 25%. Additionally, I introduced a design system for the group's application, reducing design errors by 20%. I generated fresh visual design concepts and improved UI/UX, leading to a 35% increase in user satisfaction.
- Creating graphic design for social media, e-mail, marketing tools, campaigns, and activities in Revenue Monster
- Collaborate and give advice to UX Designers on UI perspective from the initial product design process.
- Work closely with UX Design and stakeholders to produce beautiful User interface design.
- Analyzed and evaluated information, and prepared an infographic for the opportunity revenue prospect project.
- For some, the particular served as a graphic designer for special events involving booth and exhibition
Projects
Involved in a project collaboration between The Jakarta Post and Reuters Foundation I am thrilled to present our interactive article that delves into the critical issue of energy consumption in Indonesia. Our project brings together the expertise of two renowned media organizations to shed light on the intricate dynamics of energy usage in one of the world's most populous countries. Through a blend of insightful journalism and interactive data visualization, we explore the challenges and opportunities by engaging readers with visually compelling graphics, comprehensive analyses, and expert perspectives, our collaborative effort aims to foster a deeper understanding of Indonesia's energy landscape and encourage meaningful discussions about sustainable pathways forward.
In this project, I work for Sagara Technology which has a client for creating a marketplace for B2B Pharmacy marketplace. The objective of this project is to create an eCommerce website to connect the distributor and the buyer which is an outlet like a pharmacy, hospital, or drug store. I am responsible for creating the UI/UX design of the website marketplace for the user or outlet side, from wireframing, prototyping, and testing the user experience of the website with less friction and easier for users and also to fulfill the business purpose.
I was responsible for creating UI elements for the Trans Shopping Mall Group landing page and oversaw and collaborated with the Project Manager to create a business flow for the Trans Shopping Mall Group landing page. Designing and evaluating user interface and user experience Trans Shopping Mall landing page. Monitoring and developing design guidelines of Trans Shopping visual branding for Graphic Designer site
It is part of the boot camp program from Digitalent scholarship in this session I creating a design for the Amartha challenge in gold investment feature. Collaborate with the team to develop the design and evaluate the prototype. Completing the program for UI/UX design certification
Creating graphic design for social media, e-mail, marketing tools, campaigns, and activities in Revenue Monster. I also collaborate and give advice to UX Designers on UI perspective from the initial product design process, to work closely with UX Designers and Stakeholders to produce beautiful User interface design.