I advise pre-seed-to-Series-B startups and provide consulting for institutional & angel investors on:

— effective product ideation & development based on use cases and specific customer needs;
— B2C & SaaS business models & go-to-market positioning;
— ethical product design & nimble development processes;
— hiring at different stages of a company's maturity cycle, and;
— the international landscape of global technology policy & regulation.

[Past client list is available upon request.]

I ✨love✨collaborating with smart people to build creative, best-in-class, human-centered software. Email me if you'd like to discuss working together.

Managed all PMs for Unfold, a 2019 mobile-first acquisition that focused on consumer products for social platform creators. Established the startup's first product metrics, partnered with my peers in eng & design leadership to create a more efficient release cycle, and mentored some really wonderful and smart PMs. All while serving as an individual contributing PM leading my own separate team shipping app-wide features. :D

Spearheaded product strategy for the first growth team in Mailchimp's 20-year history and managed all of the company's growth PMs. 🌱

Built production tools that integrated with Digital Audio Workstations and product growth features for music producers. Got a ton of our passive users to activate by building features that were, well, fun to use. Automated away expensive marketing strategies and drove up organic product-led growth by working with engineers to acquire customers. Plus, a little bit of this, a little bit of that. #StartupCliches

Led product for Daily Mix & Discover Weekly. How you found out about Lil Miquela.

First international PM that built tools for a global team of 30+ editors in 9 int'l markets outside the US and led product for the company's joint venture with Yahoo! Japan. Reported directly to the Publisher/Head of Technology. My love for media products began here. 🌈

My first corporate job, where I learned many business acronyms.

Researched for the OpenNet Initiative to monitor and report on internet filtering and surveillance practices by nations; and Herdict, a project that collected and disseminated real-­time, crowdsourced information about Internet filtering and other attacks.

My fellow managers and I created a brand new series of workshops that focused on teaching Mailchimp's younger associate PMs (under 2 years of experience) level up their fundamental skills in writing requirements and working cross-functionally with engineering and design. Sponsored by C-level executives, we also designed and rolled out decision-making frameworks to help build up product strategy muscles among our collective 25+ reports. Additionally, we ran trainings on hypothesis-generation to teach the art of designing data-driven experiments.

My team transformed the entire new user onboarding and built an entirely new home experience of a beloved music production product, where aspiring musicians and producers could find royalty-free samples and affordable plug-ins to create their own music. I led product strategy for this new UX, which dramatically increased activation (the number of users who downloaded a sample) after the initial MVP release. During this development process, our team also learned a ton about how to create a personalized experience without having the perfect data set (which will never exist).

I worked with an amazing product designer, and together, we came up with a new product concept to personalize new drops for every user on Spotify. We presented the concept to our teammates and even the CTO at the time, but I left the company before we could build & test it. Next time! 🎧🤘🏼

My team ran a ton of experiments on how Daily Mix serves up people's favorite music—evolving with their taste profile and automatically organized into disparate playlists—without beating them over the head with their oldies. We doubled our WAUs that year. 🎷✨

I led product for the inaugural team that built an automated translation internal platform to support our entire global editorial staff across 7 different regions and 5 non-English languages. Our greatest achievement was shipping and maintaining a highly customized translation product built on top of the Gengo API, tailored specifically to our editorial staff's workflow (which often spanned multiple global teams, tools, and time zones), in order to fulfill the company's publishing mandate to deliver breaking news of international interest. 9 global Editors-in-Chief and their respective local bureaus relied on our platform every single day. Our translation platform was essential in BuzzFeed reaching the milestone of 1B content views across desktop, web, and social by the end of 2016.

(Something I'm very proud of— helping BuzzFeed News translate and publish the 2015 SCOTUS ruling on same sex marriage into 5 languages, in under an hour.)

With some awesome engineers and designers, I led the product team that released four international editions of BuzzFeed in Mexico, Spain, Canada, and Japan within a year. We future-proofed the company's technical architecture such that future editions could be rolled out in a nearly turnkey fashion across all platforms & devices. It's called working yourself out of a job for a good reason. 🤠

I keynoted a really fun talk about how BuzzFeed became the king of viral news and entertainment.

Women inPower is a fellowship program sponsored by New York's 92Y designed to help high-potential women advance the top levels of leadership in their fields. The program focuses on social impact and expects graduated fellows to use what they learned—through executive mentorship, educational training, and interactive workshops—to create more inclusive workplace cultures in their fields and a more meaningful society.

This is one of my favorite papers that I wrote in college (and one whose prose I am not embarrassed by, in retrospect). I spent most of my formal education studying social theory, and I specialized in applying these philosophical frameworks in order to understand technological advancements in history. This paper argues that throughout the entire course of the 20th century, social phenomenon and technophobia converged to foster negative perceptions of engineering as a discipline. (Not to worry, folks; engineering is cool again now.)

Hung out with dogs and cats, cleaned up poop.

Advised college-age women/NB folks on career discovery in the tech and software industries.